In a world shaped by digital transformation and emerging technologies, marketing has never been more essential. Studying a Master of Marketing at UOW equips you with the knowledge and skills to thrive in this dynamic landscape, and places you at the forefront of transformative changes in marketing.
You will explore how artificial intelligence, big data and digital media are redefining how businesses connect with their audience. Through subjects such as AI-Driven Digital Marketing and Big Data and Marketing Analytics, you will learn to use data and technology to design strategies that deliver real business impact.
Guided by leading academics and industry experts, you will gain the ability to analyse consumer insights, craft powerful brand strategies, and apply innovation to solve real-world marketing challenges. Interactive classes and hands-on industry projects will ensure you graduate with practical experience, as well as strategic expertise.
Graduates are in high demand across a wide range of industries. Whether your goal is to lead digital campaigns, manage brands or drive marketing innovation, this degree will prepare you to succeed where marketing and technology converge. You can also combine your Master of Marketing with one of our specialist master’s degrees to create a two-year program tailored for you.
See the course handbook for more information.
Fee subsidised places available
Throughout the degree, you will be supported by our dedicated student support services built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for advice and guidance.
Domestic students have the option to study on campus or via distance delivery mode. Distance refers to learning activities that do not require you to attend campus but instead allow you to join pre-scheduled virtual classes.
