Career information for your major
- Digital and Social Media
- Screen Media Production
- Journalism
- Marketing, Communications and Advertising
- Visual Communications Design
Discipline overview
The Digital and Social Media major teaches you skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical analysis of emergent media phenomena and an understanding of the ethical, social and technological changes that are shaping digital media careers in Australia and overseas.
Graduates in this area are digital change-makers with career options including social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship.
Key employability skills
Graduates can use their skills across a range of careers. It is important to understand what skills you will gain in your course and related experiences and build the capacity to articulate these skills clearly to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- Be able to work in flexible, creative and independent ways, reflecting on values, interests and skills and showing self-discipline, awareness of relevant ethical considerations and self-direction.
- Develop the ability to collate, organise and deploy ideas and information to formulate arguments cogently, and express them effectively in written, oral or other forms.
- Be able to retrieve and generate information, and evaluate sources, in carrying out independent research.
- Collaborate and work productively in a group or team, showing abilities at different times to listen, contribute and to lead effectively.
- Apply entrepreneurial skills if and where appropriate in dealing with audiences, clients, consumers, markets, sources and/or users.
- Develop computer-based skills ranging from basic competencies such as data analysis to web-based technology and digital multimedia.
Career Pathways
(data sourced from QILT Graduate Outcomes Survey and LinkedIn Alumni Search)
|
Formal Graduate Programs |
Initial Graduate Occupations | Longer-term Occupations | Employers |
|---|---|---|---|
|
Make sure you consider the fast-tracked career pathway programs which are offered by some large corporate organisations and government agencies. Here are some of the organisations that take graduates of this discipline.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection. |
Whether you're considering a number of career possibilities, or already have a specific career path in mind, it's useful to investigate a wide range of career options. Below is a list of jobs held by UOW graduates, up to 6 months after graduation:
|
The following list is of jobs held by UOW Alumni, more than 6 months after graduation. Note that some of these graduates have undertaken further study:
|
Explore the type of organisations you would like to work for by looking at some of the employers in your field.
Below is a list of organisations that have employed UOW graduates and Alumni.
|
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
Professional Bodies and Associations
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
- Australian Graphic Design Association (AGDA)
- Australian Market & Social Research Society (AMSRS)
- Communication and Public Relations Australia (CPRA)
- Community Broadcasting Association of Australia (CBAA)
- Media, Entertainment and Arts Alliance (MEAA)
- Media Federation Australia (MFA)
- Digital Technology Collective
Postgraduate study and research
Some career paths require postgraduate study. The 2023 Graduate Outcomes Report identified that 18% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Discipline overview
The Screen Media Production major at UOW explores how digital screen media is changing in a global context.
You will learn how to produce innovative content for both niche and mainstream audiences and learn how screen and entertainment media are financed, produced and distributed around the world. You will develop expertise in analysing the language of visual media, while you explore the movies, TV shows and newer media forms that are emerging with specific audiences in mind.
At the same time, you will learn a suite of practical skills in screen production and transmedia storytelling that will enable you to express your own ideas creatively and with social impact.
Key employability skills
Graduates can use their skills across a range of careers. It is important to understand what skills you will gain in your course and related experiences and build the capacity to articulate these skills clearly to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- Work in flexible, creative and independent ways, showing self-discipline, awareness of relevant ethical considerations, self-direction and reflexivity.
- Develop the ability to collate, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms.
- Retrieve and generate information, and evaluate sources, in carrying out independent research
- Work productively in a group or team, showing abilities at different times to listen, contribute and also to lead effectively
- Apply entrepreneurial skills if and where appropriate in dealing with audiences, clients, consumers, markets, sources and/or users
- Demonstrate computer-based skills ranging from basic competencies such as data analysis to web-based technology and digital multimedia
- Develop as appropriate, specific proficiencies in using a range of current and emergent media technologies
Career Pathways
(data sourced from QILT Graduate Outcomes Survey and LinkedIn Alumni Search)
| Formal Graduate Programs | Initial Graduate Occupations | Longer-term Occupations | Employers |
|---|---|---|---|
|
Make sure you consider the fast-tracked career pathway programs which are offered by some large corporate organisations and government agencies. Here are some of the organisations that take graduates of this discipline.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection. |
Whether you're considering a number of career possibilities, or already have a specific career path in mind, it's useful to investigate a wide range of career options. Below is a list of jobs held by UOW graduates, up to 6 months after graduation:
|
The following list is of jobs held by UOW Alumni, more than 6 months after graduation. Note that some of these graduates have undertaken further study:
|
Explore the type of organisations you would like to work for by looking at some of the employers in your field. Below is a list of organisations that have employed UOW graduates and Alumni.
|
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
- News Corp Australia
- Grapevine Jobs – Film and television jobs
- The Loop
Professional Bodies and Associations
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
- Australia New Zealand Screen Association (ANZSA)
- Australian Cinematographers Society (ACS)
- Australian Directors’ Guild (ADG)
- Australian Production Design Guild (APDG)
- Australian Screen Editors (ASE)
- Australian Writers’ Guild (AWG)
- Community Broadcasting Association of Australia (CBAA)
- Media, Entertainment & Arts Alliance (MEAA)
- Screen Producers Australia
Postgraduate study and research
Some career paths require postgraduate study. The 2023 Graduate Outcomes Report identified that 18% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Discipline overview
Journalism and reporting is an evolving industry that encompasses a multitude of media including print, video, audio, web, and social media to inform, engage and entertain. Journalists have highly honed research, investigation and writing skills and are able to convey a compelling story gathered from various sources.
As a journalism major you will develop skills in reporting and storytelling, with a focus on multimedia content creation and multi-platform publication. Alongside these practical skills, you will learn about the changing media landscape and the impact of journalism on effective communication across communities locally and worldwide.
Key employability skills
Graduates can use their skills across a range of careers. It is important to understand what skills you will gain in your course and related experiences and build the capacity to articulate these skills clearly to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- Work in flexible, creative and independent ways, showing self-discipline, awareness of relevant ethical considerations, self-direction and reflexivity.
- Collate, organise and deploy ideas and information to formulate arguments cogently, and express them effectively in written, oral or other forms.
- Communicate effectively in interpersonal settings, in writing and in a variety of media.
- Work productively in a group or team, showing abilities at different times to listen, contribute and to lead effectively.
- Deliver work to a given length, format, brief and deadline, properly referencing sources and ideas and using a problem-solving approach.
- Use a variety of computer-based skills ranging from basic competences such as data analysis to web-based technology and digital multimedia.
- Develop specific proficiencies in using a range of current and emergent media technologies.
Career Pathways
(data sourced from QILT Graduate Outcomes Survey and LinkedIn Alumni Search)
| Formal Graduate Programs | Initial Graduate Occupations | Longer-term Occupations |
Employers |
|---|---|---|---|
|
Make sure you consider the fast-tracked career pathway programs which are offered by some large corporate organisations and government agencies. Here are some of the organisations that take graduates of this discipline.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection. |
Whether you're considering a number of career possibilities, or already have a specific career path in mind, it's useful to investigate a wide range of career options. Below is a list of jobs held by UOW graduates, up to 6 months after graduation:
|
The following list is of jobs held by UOW Alumni, more than 6 months after graduation. Note that some of these graduates have undertaken further study:
|
Explore the type of organisations you would like to work for by looking at some of the employers in your field. Below is a list of organisations that have employed UOW graduates and Alumni.
|
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
- News Corp Australia
- Grapevine Jobs – Film and television jobs
Professional Bodies and Associations
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
- Australian Press Council (APC)
- Commonwealth Journalists Association
- Journalism Education & Research Association of Australia (JERAA)
- Media, Entertainment & Arts Alliance (MEAA)
Postgraduate study and research
Some career paths require postgraduate study. The 2023 Graduate Outcomes Report identified that 18% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Discipline overview
The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.
Through this major you will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns.
You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.
Key employability skills
Graduates can use their skills across a range of careers. It is important to understand what skills you will gain in your course and related experiences and build the capacity to articulate these skills clearly to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- Collate, organise and deploy ideas and information to formulate arguments cogently, and express them effectively in written, oral or other forms.
- Retrieve and generate information, and evaluate sources, in carrying out independent research.
- Work productively in a group or team, showing abilities at different times to listen, contribute and to lead effectively.
- Use a variety of computer-based skills ranging from basic competences such as data analysis to web-based technology and digital multimedia.
- Organise and manage supervised, self-directed projects.
Career Pathways
(data sourced from QILT Graduate Outcomes Survey and LinkedIn Alumni Search)
| Formal Graduate Programs | Initial Graduate Occupations | Longer-term Occupations | Employers |
|---|---|---|---|
|
Make sure you consider the fast-tracked career pathway programs which are offered by some large corporate organisations and government agencies. Here are some of the organisations that take graduates of this discipline.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection. |
Whether you're considering a number of career possibilities, or already have a specific career path in mind, it's useful to investigate a wide range of career options. Below is a list of jobs held by UOW graduates, up to 6 months after graduation:
|
The following list is of jobs held by UOW Alumni, more than 6 months after graduation. Note that some of these graduates have undertaken further study:
|
Explore the type of organisations you would like to work for by looking at some of the employers in your field. Below is a list of organisations that have employed UOW graduates and Alumni.
|
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
Professional Bodies and Associations
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
- Advertising Council Australia (ACA)
- Association for Data-driven Marketing and Advertising (ADMA)
- Australian Association of National Advertisers (AANA)
- Australian Association of Social Marketing
- Australian Direct Marketing Association
- Australian Marketing Institute (AMI)
- Australasian Promotional Marketing Association (APMA)
- Media Entertainment and Arts Alliance
Postgraduate study and research
Some career paths require postgraduate study. The 2023 Graduate Outcomes Report identified that 18% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Discipline overview
The Visual Communication Design major allows students to develop skills in graphic design for both traditional and new media. Students learn graphic design principles and practices, while working on client-driven design projects for print, online, mobile and emerging platforms, and graduate with flexible visual design skills, ready for new career opportunities that focus on communicating messages visually across a broad spectrum of contexts and media.
Key employability skills
Graduates can use their skills across a range of careers. It is important to understand what skills you will gain in your course and related experiences and build the capacity to articulate these skills clearly to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- Work in a flexible, creative and independent way, showing self-discipline, awareness of relevant ethical considerations, self-direction and reflexivity.
- Work productively in a group or team, showing abilities at different times to listen, contribute and to lead effectively.
- Apply entrepreneurial skills if and where appropriate in dealing with audiences, clients, consumers, markets, sources and/or users.
- Deliver work to a given length, format, brief and deadline, properly referencing sources and ideas and making use, as appropriate, of a problem-solving approach.
- Develop computer-based skills ranging from basic competencies such as data analysis to web-based technology and digital multimedia.
- Develop specific proficiencies in using a range of current and emergent media technologies.
- Organise and manage supervised, self-directed projects
Career Pathways
(data sourced from QILT Graduate Outcomes Survey and LinkedIn Alumni Search)
| Formal Graduate Programs | Initial Graduate Occupations | Longer-term Occupations |
Employers |
|---|---|---|---|
|
Make sure you consider the fast-tracked career pathway programs which are offered by some large corporate organisations and government agencies. Here are some of the organisations that take graduates of this discipline.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection. |
Whether you're considering a number of career possibilities, or already have a specific career path in mind, it's useful to investigate a wide range of career options. Below is a list of jobs held by UOW graduates, up to 6 months after graduation:
|
The following list is of jobs held by UOW Alumni, more than 6 months after graduation. Note that some of these graduates have undertaken further study:
|
Explore the type of organisations you would like to work for by looking at some of the employers in your field. Below is a list of organisations that have employed UOW graduates and Alumni.
|
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
- Behance – Creative jobs
- The Creative Store
- Artisan
Professional Bodies and Associations
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
- Australian Graphic Design Association (AGDA)
- Community Broadcasting Association of Australia (CBAA)
- Design Institute of Australia (DIA)
- Print Council of Australia (PCA)
- Visual Media Association (VMA)
Postgraduate study and research
Some career paths require postgraduate study. The 2023 Graduate Outcomes Report identified that 18% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.