The more you know about yourself (experience, skills, values, motivators), and the more you know of your audience/target employer (their industry, culture, clients, products and services), the easier it is for you to identify how you can add value to their organisation. See our resources below on how to assess your fit for a role and outline that through your writing, talking and in person communication.
How to add some sparkle to your cover letter
A short article on what valuable information to include on your cover letter.