Project Description
BBFF understands its audience from a curation and community angle but is seeking analytical capability to deeply profile attendees for government reporting and strategic growth. Ticket data is fragmented, with multiple venues selling on BBFF's behalf. The festival has its own ticketing for key events, an eDM database, and runs surveys. The intern will audit existing data sources, design a research methodology, collect data during the October 2026 festival, and deliver actionable audience insights.
Industry: Tourism
Study area: Business, Social Sciences & Advocacy
Partner: Byron Bay International Film Festival
Suburb: Remote, with the option to attend the Festival
Why:
As an internationally renowned event celebrating the art of filmmaking, BBFF attracts filmmakers, industry professionals and cinema enthusiasts from around the world. Each year, our festival showcases a diverse and captivating selection of thought-provoking films, providing a platform for emerging talent and established filmmakers alike.
Paid
Yes
Selection Criteria
Applicants must have completed their Research Proposal Review (or have the date scheduled), be within their first 18 months of candidature and provide approval by their academic supervisor.
Skills wish list (you don't need all to apply):
- Quantitative & qualitative data analysis (survey design, data interpretation)
- Marketing analytics / CRM knowledge (audience segmentation, persona modelling)
- Self-driven and curious with strong initiative
- Excellent written and verbal communication for reports & stakeholder presentations
Research Outcomes
Work with the Festival Director to discover more about the buying behaviour of their audience, design surveys to collect information from previous attendees and interview attendees at this years festival. The desired outcomes are:
- Comprehensive audience profile report (demographics, geography, engagement and re-engagement rates)
- CRM improvement & repeat ticket-sale growth recommendations
- Look-alike audience model for future marketing targeting
- Data collection framework & government reporting template
- Stakeholder presentation of findings to BBFF leadership
Other Information
Preferred structure: commence before Oct 2026 festival to assist with pre-event data collection, with the possibility to attend in-person during the festival (16–25 Oct), then complete post-event analysis.
Timing dependent, the selected intern may wish to take part in the iAccelerate Activate entrepreneurial training program, using their internship as a case study.
BBFF is celebrating its 20th birthday in October 2026, using this internship to optimise and modernise their engagement with community.
Duration
3 months
Application closing date
7 July 2026
Contact information
Georgia Watson