Professor Paul Cooper
Dr Daniel Daly
Professor Ross Gordon (Queensland University of Technology)
Dr Theresa Harada
Professor Gordon Waitt
Australia faces the crucial question of how to address rising energy costs in the transition to more environmentally sustainable and socially just energy futures. In this context, energy justice is an urgent political and ethical issue. Only in 2003 were energy efficiency regulations introduced for Australian houses. Hence, most Australian housing requires large amounts of energy for both artificial heating and cooling. With energy justice in mind, the goals of this transdisciplinary project are to better understand how to conduct cost-effective upgrades to improve the energy efficiency of housing stock of lower income households.
Corporative Research Centre (CRC) for Low Carbon Living and Office of Environment and Heritage (2017-2018)
Low Income Energy Efficiency Program (LIEEP), Department of Resources, Energy and Tourism (2014-2016)
Gordon, R., Waitt, G., Cooper, P. and K. Butler (2018) Storying energy consumption: Collective video storytelling in energy efficiency social marketing, Journal of Environmental Management 213: 1-10 DOI: 10.1016/j.jenvman.2018.02.046
Gordon R., Dibb, S, Magee, and G Waitt (2018) Empirically testing the concept of value-in-behavior and its relevance for social marketing Journal of Business Research 82: 56-67 DOI: 10.1016/j.jbusres.2017.08.035
Waitt, G. (2018) Energy, households, gender and science: a feminist retrofit framework for transdisciplinary research. Area 50(3) 314-342 doi:10.1111/area.12363
Castree, N. & Waitt, G. (2017) ‘What kind of socio-technical research for what sort of influence on energy policy?’, Energy Research & Social Science 26, 87=90(DOI: 10.1016/j.erss.2017.01.023)
Gordon, R., Waitt, G. and P. Cooper (2017) A social marketer, a geographer, and an engineer walk into a bar: Reflections on energy + Illawarra and undertaking interdisciplinary projects, Journal of Social Marketing 7(6): 366 - 386 DOI: 10.1108/JSOCM-04-2017-0029
Butler, K, Gordon, R. Rogeveen, K, Waitt, G and Cooper, P. (2016) Social marketing and value in behaviour? Perceived value of using energy efficiently among low income older citizens Journal of Social Marketing 6(2) 144-168
Ross G, Katherine B, Joshua B, Michael T, Paul C, McDowell, C., Kokogiannakis, G and G Waitt (2016) Energy + my home book Sydney: Macquarie University
Social marketing elements included unique brand development, facts and narratives designed to encourage reflections and open-up conversations between peers. These were delivered through newsletters, videos, LCD brochures and a project website
Retrofitting elements ranged from installation of roof and underfloor insulation, through solar hot water and reverse-cycle air conditioning systems, to draught-stripping, lighting, refrigerators and energy consumption displays. Household ethnographies were used to developed insights which informed a consultation process with households in regard to the selection of retrofits.
Workshops and training delivered to the wider community were twofold. The first was based on teaching older low-income people how to access energy efficiency information online using iPads. The second focused on courses for health and community care workers to improve skills on how to convey energy efficiency information in their everyday interactions with clients.