Professor Charles Areni (UOW) and Mr Ian Edwards (SAS Australia & New Zealand)

Sydney Business School, UOW joins elite Advanced Analytics community

Sydney Business School, UOW joins elite Advanced Analytics community

UOW providing best-in-class business analytics education in NSW

The Sydney Business School at the University of Wollongong (UOW) is the latest institution to join the local SAS academic community, collaborating with SAS on their recently introduced Master of Business Analytics degree.

It is the first Master of Business Analytics degree in New South Wales to be accredited with the respected SAS Joint Certificate Program in both Business Analytics and Advanced Business Analytics - further enhancing graduates’ value to their future employers.

Educators are keenly aware that SAS is widely regarded as the analytics gold standard by major private and public sector organisations worldwide, and that by exposing their students to SAS, they give them a competitive advantage in today’s data-rich business environment.

Dr Joshua Fan, Academic Director of the Master of Business Analytics program at Sydney Business School at UOW, said rapid digitalisation means there is more information than ever before for organisations to base their decisions on, but the crucial factor for success is knowing how and when to use it strategically.

“Business Analytics is a means by which organisations can achieve those business objectives. There is currently an acute shortage of skilful business analytics professionals who can interpret and decipher the complex data available to businesses today, in order to inform strategic business decisions,” he said.

“Our Master of Business Analytics has been designed specifically to prepare students with the required skills to become leaders in this environment. They will learn to translate insights into effective actions and develop an understanding of business performance to gain a competitive advantage.”

There are now more than 40 higher education institutions across Australia and New Zealand that have embedded SAS modules in their degree courses for would-be data scientists and other students of advanced business analytics.

It is predicted to be a growth area of employment over the next 10 years. 


Prof Charles Areni (UOW), Mr Ian Edwards (SAS), Dr Joshua Fan (UOW) and Associate Prof Gary Noble


The University will also adopt SAS Viya for Learners – SAS Viya is an open source product that runs in the cloud to enable everyone – data scientists, business analysts, developers and executives alike to collaborate and realise innovative results faster.

Ian Edwards, Head of Academic Outreach at SAS Australia and New Zealand, said businesses everywhere now recognise that analytics skills are key to improved productivity, competitive advantage and profitable growth. While government agencies, healthcare providers, security services and others, all look to analytics to improve services to the community.

“SAS welcomes the University of Wollongong to both the Master Degree and SAS Joint Certification Programs and look forward to playing our part in their providing best-in-class analytics education into the future.”

About The Sydney Business School, University of Wollongong

The Sydney Business School, which was established in 1997, builds on the traditional strength and reputation of the University of Wollongong (UOW). It is the graduate school of the Faculty of Business and offers high quality postgraduate business programs at the Sydney CBD Campus located at Circular Quay, and UOW’s Wollongong Campus.

The School’s postgraduate programs are designed for individuals seeking to expand or deepen expertise, to build professional excellence or to enhance their leadership capabilities. They are; informed by research, recognised by industry and delivered using contemporary learning approaches, so you can gain the qualification you need to become a leader in your chosen field.

Their strong links with industry, business and government ensures their programs reflect both industry and student needs.

The student body is made up of citizens from around the world and their alumni and partners are spread across the globe. Nurturing this diversity and staying connected across the time zones is important to Sydney Business School. They work with their students, alumni and partners to enhance both collaborations and cultural appreciation.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.




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