BRA aims to develop research, educational, commercial and clinical strategies to improve bra fit and bra design so that all females, irrespective of age, breast size, or disease status, are able to participate comfortably in physical activity and enjoy the health benefits associated with an active lifestyle.

Freely accessible App, supported by the Australian Institute of Sport that empower women of all ages, breast sizes and activity levels to independently choose a sports bra design that provides adequate breast support and fits correctly so that all women can exercise in comfort.