- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Marketing
Marketing is about generating products and services to meet a defined customer need. It’s also about establishing a competitive advantage by effective positioning in the market with reference to product, promotion, pricing and distribution strategies. In addition to commercial marketing, the industry has diversified into specialist marketing applications including social marketing and not-for-profit marketing.
You will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels to the product positioning and the effectiveness of market research. You’ll learn about how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications. You will also see how marketing can influence positive change in social behaviour.
A Marketing minor can be completed at the Shoalhaven Campus and at UOW's Education Centres in Batemans Bay, Bega, Loftus and Moss Vale. Applicants should contact the individual Education Centres for information regarding subject availability.
Subjects required for major study
Code | Subjects | Session | Credit Points |
Introductory Marketing Research | Autumn | 6 | |
Consumer Behaviour | Autumn | 6 | |
Services Marketing | Spring | 6 | |
Marketing Communications and Advertising | Autumn | 6 | |
Marketing Strategy | Spring | 6 | |
Plus 18 credit points from the following | |||
Advertising Practice and Creative Strategies | Spring | 6 | |
Internet Applications for Marketing | Autumn | 6 | |
Advanced Marketing Research | Spring | 6 | |
Business to Business Marketing | Spring | 6 | |
Social Marketing | Spring | 6 | |
International Marketing | Autumn | 6 | |
Creating and Marketing New Products | Autumn | 6 | |
Tourism Marketing | Spring | 6 | |
Strategic Management ** | Autumn | 6 | |
**Note: Students can count MGMT314 Strategic Management in their Marketing major only if they also complete a major in Management, Human Resource Management or Supply Chain Management.
PROFESSIONAL RECOGNITION/ACCREDITATION
The Bachelor of Commerce (Marketing) enables graduates to meet the educational and membership requirements for relevant professional associations. For more information, visit Professional Accreditation and Recognition.
Other information
Further information is available at:
UOW Course Finder
Email: business-enquiries@uow.edu.au