- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Strategic Management and Marketing
Testamur Title of Degree: | Master of Strategic Management and Marketing |
Abbreviation: | MStratMgmtMark |
UOW Course Code: | 1558 |
CRICOS Code: | 053935C |
Study Areas / Disciplines / My University Key Words: | Business, Management, Marketing |
Total Credit Points: | 48 |
Duration: | 1 year full-time or part-time equivalent |
Home Faculty: | Faculty of Business |
Intake Session(s): | Trimester 1, 2, 3 |
Delivery Mode: | On Campus (Face-to-Face) |
Delivery Campus: | Wollongong |
Additional information: | Course Finder |
Course Description
The economic environment of the 21st Century is driving a need for change in the practice of management in all sectors of the economy. Managers need knowledge of the principles of marketing and how to communicate with customers; conversely, marketing managers require an understanding of the principles of management. The Master of Strategic Management and Marketing provides a thorough grounding in the theory and practice of both areas.
Entry Requirements
Academic requirements, English requirements and credit transfer information are available from the Course Finder.
Course Structure
Students will undertake eight (8) subjects (48 credit points) and are required to formalise an intended program with the Postgraduate Academic Advisor - Management.
Candidates are required to take the six (6) core subjects as follows:
Subject Code | Subject Name | Credit Points |
Consumer Behaviour* | 6 | |
Research for Marketing Decisions | 6 | |
Strategic Brand Management* | 6 | |
Strategic Management | 6 | |
Management of Change | 6 | |
Organisational Analysis | 6 |
Plus one (1) of the following five (5) subjects:
Subject Code | Subject Name | Credit Points |
Human Resources Development | 6 | |
Strategic Human Resource Management | 6 | |
Innovation and Entrepreneurship | 6 | |
Small Business Management | 6 | |
Cross Cultural Management | 6 |
Plus one (1) of the following four (4) subjects:
Subject Code | Subject Name | Credit Points |
Marketing Strategy | 6 | |
Managing Services and Relationship Marketing | 6 | |
Marketing Communications* | 6 | |
International Marketing Strategy | 6 |
*Subject offered in this session by weekend study mode.
PLEASE NOTE:
Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database.
A summary of subject session offerings is available here.
Professional Recognition/Accreditation
Graduates of the Master of Strategic Management and Marketing may be eligible for membership of relevant professional associations. For more information, visit Professional Accreditation and Recognition.
Other information
Further information is available at:
UOW Course Finder
Email: business-enquiries@uow.edu.au