The UOW brand comes to life in motion in dynamic and flexible ways. Each movement is meaningful and considered - almost always moving upward or forward, representing our progressive nature and goal to drive society forward. Our brand in motion is confident through its exciting energy and precise snapping.

This section demonstrates how the motion brand is built, and displays how all elements come together and work in tandem to create a cohesive system.

Our motion brand principles are grounded in the brand system principles and are universal across all channels and applications from TVCs and social media posts, to web banners and campus displays.

Our motion resources and examples are being updated at the moment. Please email the Advancement & Communications Division for guidance via the UOW Brand Inbox.