Whether we are telling stories that showcase our mission to help better society, or celebrating our innovation and diverse life on campus, our imagery style captures real moments, feels natural, is thought provoking, and above all else, celebrates a sense of fearlessness in pursuit of purpose. These principles can be applied to both static photography and moving footage.

Find UOW imagery


The UOW imagery style covers four different topics. On their own, each topic brings to life a different theme, but as a collective they capture a dynamic and inspiring place to study and learn.

Human doing
Fearlessly focused
Fearless innovation
Life on campus

Human doing

Editorial style of imagery that focuses on fearless stories around research, innovation and our mission to better society. This is our hero style of imagery and is used most often across covers, outdoor, onsite and digital communications.


Capture real moments of interaction or debate.
Capture stories both at university and from out in the field.
Capture situations that include both individuals and groups.
Capture people being active, or in the moment of ‘doing’.

Fearlessly focused

Portraiture style of imagery that demonstrates a sense of confidence in our staff and students. With this style we celebrate diversity across all campuses around the world. This style is used in support of ‘Human Doing’ across covers, outdoor, onsite and digital communications.


Capture students and staff of all ages, abilities and diverse ethnic backgrounds.
Capture a sense of positivity through subtle smiles, as opposed to overly serious facial expressions.
Consider both indoor and outdoor environments that feel ‘light’ and ‘bright’.
Consider shooting with a shallow depth of field to create a point of difference between the subject and background.

Fearless innovation

Studio shot, subject-based objects that showcase our broad and innovative areas of learning and discovery. This style is also used in support of ‘Human Doing’ and can be used across both print and digital communications.


Consider shooting objects against both white and brand coloured backgrounds for variety.
Ensure shadows are retained, where applicable, to give objects (and subjects) a sense of depth.
Ensure objects are well-lit, allowing for  subtle contrast in lights and darks.
Consider thought-provoking objects to create a sense of intrigue.

Life on campus

Dynamic details and candid campus moments that introduce life at university in a thought-provoking way. This style is also used in support of ‘Human Doing’ and is mainly reserved for print applications, such as inside spreads and digital applications, such as social posts and campus screens.


Consider bird’s eye views for an alternative perspective on life at university.
Consider low angle views to help highlight and accentuate architectural details.
Ensure staff and students are captured in action.
Consider details to create graphic layouts.

Cropping and framing subjects

When photographing subjects or shooting footage, consider close crops to create a strong focus point. When framing subjects, allow sufficient space around them to create interesting compositions and give a sense of their unique environments.

Cropping to create focus
Framing to create a sense of space

Colour treated imagery

Imagery or footage can be colour treated in either UOW Red or Bright Blue to create a point of difference for specific applications or promotional communications. Colour treatments are created using multiplied transparencies as shown.



Maintaining our imagery style is key to our brand consistency. Consider the following points of guidance when commissioning still photography or moving footage.

Do not face away from camera
Do not use vignettes
Do not create overly posed situations
Do not use obscure crops
Do not use empty environments
Do not apply heavily saturated colour
Do not use black and white imagery
Do not use untidy backgrounds
Do not use random still life objects

In application



Digital Screens

View more examples in brand experience

Imagery summary

  1. Consider bright, naturally lit environments.
  2. Always celebrate our diversity.
  3. Crop and frame subjects to create interesting compositions.