Our logo is the shorthand to our brand and represents our status as a globally recognised institution. The following section outlines the fundamental rules regarding its use across both print and digital applications.Request Logo
The University crest reflects our historical traditions, local geography and global standing as a world class institution. It carries symbology that represents our unique heritage as a University, such as the Book and Flame Tree flowers. It has been refined for modern day use across both print and digital applications.
The flowers that sit in the top of the crest are organic and have been redrawn to be more clearly identified as our local Illawarra Flame Tree flowers.
The crest represents our strength and integrity as a global University and is curved at the top to add a greater sense of depth and dimension.
The book represents our academic credentials, with original details re-introduced to add further detail and dimension.
The primary version of the logo seen below should be used at all times for all University communications unless severely restricted by space.
The primary logo utilises the strong, trusted forms of the Chronicle typeface to evoke a sense of prestige and achievement.
Used consistently and correctly, the UOW brand mark establishes the University as an institution of the highest international standing.
The secondary logo should only be used when constrained by space, for example, an extreme horizontal banner ad.
The shorthand logo should only be used when constrained by space. Examples would include extreme vertical or horizontal banner ads and merchandise tags.
To ensure the integrity and visibility of the logo, keep clear of other design elements using these clear space guidelines. Use the height of the ‘O’ as a measure of adequate clear space.
Minimum size is be defined by the width of the crest, no matter which version of the UOW logo you are using. For print, the minimum size is 8.5mm and for screen, it is 40px.
International campus logos
As we scale and localise UOW's brand around the globe, some applications require a global or localised logo variation. These logos can be requested via the resources page.
A version of the primary logo locked up with the brand line exists for use when signing off communications, such as on posters, billboards and event stands. These logos are supplied as lockups.
Sub brands are entities that exist within University of Wollongong. Sub brand lock ups are generated and supplied by UOW Brand and Marketing. Shown below is how logo lock ups are constructed.
When the primary logo is used in partnership with other logos from other organisations, the primary logo should be placed on the left. The partner logo(s) should be scaled so they have equal visual weight.
When using any version of the logo in applications, align it left, right or centre and place it either at the top, bottom or middle of the communication. Content should be aligned to the left axis of the logo.
To protect the integrity and strength of our most valuable brand asset, consistent use and application of the logo across all applications is of paramount importance. Consider the following points of guidance when applying the logo suite to any communication.