Iconography

The UOW icon suite is an extension of the UOW brand personality and is used across a wide range of applications such as digital, print and physical spaces. Icons may be used in a similar way to paragraph breaks: they visually break up the content, making it less intimidating for users. Accent paragraphs or chunks of text with icons, to support content delivery and understanding. Icons must not be used where images should be used, or treated as a 'logo'. The UOW icon suite is available within UOW's CMS (terminal four) and UOW's official brand templates (designer kit).

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Types of icons

There are three main types of icons in use across UOW shown below.

Area of Study

Topical

System

Area of study icons

Area of study icons are used to identify each of the study areas on offer at UOW. Shown below are the 20 study areas and their icon. These icons are only to be used in relation to the study area and are used across digital and print.

Business
Geography
Creative and Performing Arts
Education
Engineering
Mathematics & Statistics
Public Health
Health & Medicine
Arts & Humanities
Information and Communication Technology
International Studies
Law
Communications & Media
Physics
Psychology
Science
Social Science
Social Work
Sydney Business School
Graduate School of Medicine

Topical icons

Topical icons are used to aid communication and to better contextualise messaging as shorthand. These icons can be paired with any appropriate messaging and can be used anywhere.

Information
Transport
Parking
Awards
Search
Map pin
Tick
Contact
Duck
Crest

System icons

In addition to study area and topical icons, a suite of system icons exist to aid in user interaction in digital applications.

Construction

All icons in the UOW icon suite are constructed using a single line weight and feature rounded terminals and corners. Where possible, icons should be designed using an 8x8 grid shown below, however it’s acceptable to go beyond the padding of the key lines if doing so improves the optical balance of the icon.

8x8 grid
Rounded corners and terminals

Guidance

Maintaining our iconography style is key to our brand consistency. Consider the following points of guidance when using icons in communications.

Do not fill or use any solid icons
Do not use icons as graphic illustration
Do not recolour parts of the icon
Do not combine icons with the UOW framework

In application

Publications

View more examples in brand experience

Iconography summary

  1. Use to help contextualise — ensure meaning is understood.
  2. Iconography is functional, not decorative