The UOW icon suite is an extension of the UOW brand personality and is used across a wide range of applications such as digital, print and physical spaces. Icons may be used in a similar way to paragraph breaks: they visually break up the content, making it less intimidating for users. Accent paragraphs or chunks of text with icons, to support content delivery and understanding. Icons must not be used where images should be used, or treated as a 'logo'. The UOW icon suite is available within UOW's official brand templates (designer kit).

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Types of icons

There are three main types of icons in use across UOW shown below.

Area of Study



Area of study icons

These icons are used to identify UOW study areas. Shown below are the 18 study areas and their icon. These icons are only to be used in relation to the study area and are used across digital and print.

Accounting, Finance & Economics
Business, Marketing & Management
Communications & Media
Computer Science & IT
Creative & Performing Arts
Environmental & Biological Sciences
Humanities & Social Inquiry
Literature & Language
Maths, Physics & Chemistry
Medical Science
Psychology & Human Behaviour
Social Sciences & Advocacy
Pathways to UOW

Topical icons

Topical icons are used to aid communication and to better contextualise messaging as shorthand. These icons can be paired with any appropriate messaging and can be used anywhere.

Map pin

System icons

In addition to study area and topical icons, a suite of system icons exist to aid in user interaction in digital applications.


All icons in the UOW icon suite are constructed using a single line weight and feature rounded terminals and corners. Where possible, icons should be designed using an 8x8 grid shown below, however it’s acceptable to go beyond the padding of the key lines if doing so improves the optical balance of the icon.

8x8 grid
Rounded corners and terminals


Maintaining our iconography style is key to our brand consistency. Consider the following points of guidance when using icons in communications.

Do not fill or use any solid icons
Do not use icons as graphic illustration
Do not exceed two colours when recolouring icons
Do not combine icons with the UOW framework

In application


View more examples in brand experience

Iconography summary

  1. Use to help contextualise — ensure meaning is understood.
  2. Iconography is functional, not decorative