It all
starts here.

Our brand is the unique promise we make and keep for our people, community, students and partners.

Our brand has three parts. The UOW playbook will help you understand each of these parts and how they come together. As well as demonstrating how to use our visual identity it explains our positioning and how we communicate.

With our core components

It helps us to differentiate from our competitors, and shape our communications to capture our unique truths. We must nurture and protect our brand to strengthen our position and ensure that our identity is always represented in everything we say or do.

Brand Story

Who we are

Brand Voice

What we say

Brand System

How we look

System snapshot






Graphic Illustration



Get started

Head to the resources section of the UOW Playbook, where you can find everything you need as well as answers for anything you’re not sure about.