Our brand is the unique promise we make and keep for our people, community, students and partners.
Our brand has three parts. The UOW playbook will help you understand each of these parts and how they come together. As well as demonstrating how to use our visual identity it explains our positioning and how we communicate.
With our core components
It helps us to differentiate from our competitors, and shape our communications to capture our unique truths. We must nurture and protect our brand to strengthen our position and ensure that our identity is always represented in everything we say or do.
Brand StoryWho we are
Brand VoiceWhat we say
Brand SystemHow we look