This section demonstrates through a series of simple principles, how the UOW brand system comes together to create a cohesive and flexible system across both print and digital applications. Use these principles as a guide to bring our brand to life. Templates including many examples of UOW composition are available in UOW's designer kit.

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12 column grid

Introducing a 12 column grid helps to create a flexible system across both portrait and landscape applications. It can be divided a number of ways depending on content.

Introducing white space

Give elements room to breathe by introducing white space to a suite of applications. Columns can then help determine the size and position of images and graphics.

Layering type

Allowing typography to interact with imagery and graphics can help to create bold and dynamic layouts. Overlapping and layering elements in this way creates a less expected execution.

Framing content

In addition to elements such as logo, the UOW framework can be used to frame content such as typography, imagery and graphic illustration.

Emphasise with highlights

Highlighting keywords within headlines can be used in place of the UOW framework to create distinctive applications with an emphasis on type. When used with imagery, they help to provide clear space and legibility. As a general rule, when writing long headlines, emphasise approximately 20% of the overall headline. Shorter headlines can adopt a three colour combination.

Long headlines
Short headlines


Maintaining our composition principles is key to brand consistency. Consider the following points of guidance when creating communications for our brand.

Do not obscure faces with the UOW framework
Do not introduce non-brand colours to the UOW framework
Do not comprimise legibility of text over imagery
Do not use more than 2 highlight colours at a time
Do not overlap imagery

Composition summary

  1. The UOW framework acts to frame different types of content.
  2. Introducing a 12 column grid creates variety and flexibility.
  3. Add white space to help applications breathe.
  4. Layer type to create dynamic layouts.
  5. Use text highlights in headlines in place of the UOW framework.