- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Bachelor of Communication and Media Studies
Testamur Title: |
Bachelor of Communication and Media Studies |
Abbreviation: |
BCMS |
Home Faculty |
Faculty of Arts |
Course Duration: |
3 years full-time or part-time equivalent |
Total Credit Points: |
144 |
Delivery Mode: |
On campus (Face-to-face) |
Starting Session(s): |
Autumn/Spring |
Campus: |
Wollongong INTI University College (Subang Jaya campus, Malaysia), Laureate International Universities |
UOW Course Code: |
798 |
UAC Code: |
753110 |
CRICOS Code: |
045471G |
Overview
The Bachelor of Communication and Media Studies degree is an interdisciplinary degree that offers students a broad introduction to the changing fields of communication and media industries. This degree has a strong international focus, and places emphasis on students developing independent research skills that are appropriate to a wide range of professional settings. Students are introduced to core concepts in the academic study of media and communication practice, as well as to flexible and transferable skills that will prepare graduates for informed engagement with global media culture across a range of careers.
Entry Requirements / Assumed Knowledge
NSW HSC entry through UAC
Students apply through UAC and satisfy the ATAR (previously UAI) requirement for the year of application.
Assumed Knowledge: Any two units of English.
Other Secondary Qualifications
Students with secondary qualifications outside NSW and without an ATAR will be considered on a case-by-case basis.
Tertiary Qualifications
Applications will be considered from students with the following tertiary qualifications:
A completed Two-year Diploma or Advanced Diploma from TAFE or another accredited institution;
Not less than one-sixth of a Bachelor degree from an approved University;
Other tertiary courses approved by the University of Wollongong.
Overseas Qualifications
Students with tertiary qualifications obtained overseas will be considered provided that they satisfy the University's minimum admission requirements.
Alternative Entry (Domestic applicants)
STAT test
UAP
Aboriginal and Torres Strait Islander alternative entry program
Core and Majors
This degree includes a 48cp core of subjects that all students must complete. Within this core there are both compulsory subjects, and subjects that students can choose from within a specified set of choices, described below. All students must also complete at least one of the four majors in this degree: Digital Media and Communication, International Media and Communication, Journalism and Professional Writing, Marketing Communication and Advertising.
Electives, Other Majors and Minors
Students can make up the remaining credit points needed for the degree by taking subjects from Arts or from other faculties provided they meet any prerequisites set for the subjects. Other Majors and Minors taken will also be credited to the degree.
Requirements to Graduate
To graduate with a Bachelor of Communication and Media studies, students must complete a minimum of 144 credit points. The 144 credit points must include the specified core subjects and at least one of the four majors listed above. No more than 60 credit points at 100 level can be included in the 144 credit points.
Honours
Honours is a fourth year of study that students can undertake provided they meet the requirements set out later in this Handbook (see Bachelor of Communication and Media Studies Honours).
Credit Transfer
Please see General Course Rules for more Information.
Course Program
Subject Code |
Subject Name |
Credit Points |
Session |
BCM Core (all BCM students must complete the following subjects) | |||
BCM 110 |
Introduction to Communication and Media Studies |
6 |
Autumn |
BCM 210 OR MACS230 |
Research Practices in Media and Communication OR Visual Communication |
8 OR 8 |
Autumn OR Autumn |
BCM 310 |
Emerging Issues in Media and Communication |
8 |
N/O 2011 |
Three of the following foundational subjects: | |||
PHIL106 |
Media, Ethics and Law |
6 |
Spring |
BCM111 |
Transnational Media and Communication |
6 |
Spring |
BCM112 |
Convergent Media Practices |
6 |
Autumn |
JOUR101 |
Introduction to Journalism & Professional Writing |
6 |
Spring |
MGMT102 |
Business Communication |
6 |
Autumn |
Plus one of the following upper level subjects: | |||
BCM211 |
Media Audiences |
8 |
Spring |
POL224 |
Politics and the Media |
8 |
Spring |
STS288 |
Risk, Media and Communication |
8 |
Autumn |
BCM311 |
Advanced Seminar in Media and Communication |
8 |
Spring |
Major (48 credit points)International Media and Communication (48 credit points)Students must complete BCM 111 (Transnational Media and Communication) before commencing this Major This interdisciplinary major examines the co-evolution of technological and media innovations, linguistic and cultural practices, and regulatory frameworks that shape transnational communications. Its graduates develop skills in research and analysis that prepare them for international professional futures, including in the media and communications industries. There are two distinctive pathways in the major that bring together ideas from Linguistics, Sociology, Media and Cultural Studies, and Digital Communications. One strand focuses on local, regional, national and international issues in intercultural and interpersonal communication. The other focuses on the global political economy of media policy, production, distribution and consumption. Adding a major or minor in a second language, and/or a minor in English Language and Linguistics will strongly complement students' appreciation of the cultural and technological factors that are transforming communication practices within specific diasporic and international cultural communities. MinorA minor in International Media and Communication requires students to complete BCM 111 and LING210 and any two subjects from the major including one at 300-level | |||
At 200-Level Students must complete three of these, including at least one from each strand | |||
Communications strand |
|||
LING210 |
Communicating Across Cultures |
8 |
Autumn |
MACS230 |
Visual Communication |
8 |
Autumn |
SOC250 |
Everyday Interaction |
8 |
N/O 2011 |
Media strand | |||
DIGC202 |
Global Networks |
8 |
Spring |
MACS225 |
Australian Content, International Contexts |
8 |
Autumn |
BCM288 |
Transnational Media Industries |
8 |
N/O 2011 |
MACS222 |
Global Television and Cultural Identity |
8 |
Autumn |
At 300-Level Students must complete three of these, including at least one from each strand | |||
Communications strand |
|||
ELL310 |
World Englishes |
8 |
Autumn |
ELL314 |
Language and Ideology |
8 |
Spring |
HIST353 |
Japanese History Through Film |
8 |
Autumn |
MACS310 |
Locating Media and Communication Practices |
8 |
N/O 2011 |
Media strand | |||
BCM388 |
Convergent Asian Media scapes |
8 |
Autumn |
MACS333 |
Hollywood and Beyond: Genres Across Cultures |
8 |
Spring |
MACS335 |
Media Innovation and Global Communication |
8 |
Autumn |
Major (48 credit points)Journalism and Professional WritingStudents must complete JOUR101 (Introduction to Journalism & Professional Writing) and PHIL106 (Media, Ethics and Law) before commencing this Major. The Journalism and Professional Writing major equips its graduates with the core skills in a range of fields, including journalism, government and corporate communications. The program recognises that writing and research are the skills that underpin modern communications, and that online delivery is central to the provision of information and cultural participation. With this in mind, students learn to source stories and write for a range of publications within the overall news ecology, including newspapers, magazines and websites. In the professional writing subjects they learn how to produce a range of corporate documents, ranging from briefing papers and speeches to company reports and policy documents. All students learn how to publish their work. Students wishing to develop broadcast skills may apply for entry into the six month Graduate Certificate in Broadcast Journalism offered by the faculty of Creative Arts. MinorA minor in Journalism and Professional Writing requires students to complete JOUR101 and 3 subjects from 200-level and 300-level (with at least one subject at 300-level) | |||
Students must complete the following subjects: | |||
JOUR206 |
Convergent Digital Journalism |
6 |
N/O 2011 |
JOUR202 |
Feature Writing |
8 |
Autumn |
JOUR205 |
Professional Writing 1: Writing for Organisations |
6 |
Autumn |
Plus one subject below: | |||
JOUR302 |
Directed Study/ Practice |
8 |
Autumn/Spring |
JOUR311 |
Newsroom Practice |
8 |
Autumn/Spring |
And two of the following subjects: | |||
JOUR301 |
Investigative Reporting |
8 |
Autumn |
JOUR305 |
Professional Writing 2: Editing and Publication |
6 |
Spring |
JOUR345 |
Professional Writing 3: Professional Editing for Industry |
6 |
N/O 2011 |
JOUR250 |
Lifestyle & Arts Journalism |
6 |
Spring |
Major (48 credit points)Marketing Communication and AdvertisingThis major will provide an understanding of the important roles that business and marketing communication play in engaging, building and maintaining key relationships with a diverse set of stakeholder groups, including employees and customers. Compulsory communication-orientated subjects including Advertising, Public Relations and Corporate Branding ensure that students are exposed to relational concepts via an appropriate mix of theory, practice and application. Elective subjects allow students to consider and apply these concepts within other important marketing contexts, such as International Marketing, Internet Marketing, Tourism Marketing and Social Marketing. Students undertaking this Major will gain access to real world organisations and communication projects, aiding understanding while providing critical experience in preparation for future employment. MinorA minor in Marketing Communication and Advertising will require students to complete the following: MARK101
| |||
Students must complete the following subjects (AS OF 11 AUGUST 2010) | |||
MGMT102 |
Business Communication |
6 |
Autumn |
MARK101 |
Marketing Principles |
6 |
Autumn/Spring |
PRMM201 |
Public Relations Concepts |
6 |
Autumn |
MARK250 |
Advertising Practice and Creative Strategies |
6 |
Spring |
MARK333 |
Marketing Communication and Advertising |
6 |
Autumn |
PRMM303 |
Corporate Identity and Branding |
6 |
Spring |
And two of the following subjects: | |||
MARK301 |
Internet Applications for Marketing |
6 |
Autumn |
MARK320 |
Social Marketing |
6 |
Spring |
MARK343 |
International Marketing |
6 |
Autumn |
MARK395 |
Tourism Marketing |
6 |
Spring |
Double Degrees with Communication and Media Studies
The following double degree programs are available to suitably qualified students of the Faculty of Arts. The Faculty of Arts administers the Bachelor of Communication and Media Studies - Bachelor of Arts, the Bachelor of Communication and Media Studies - Bachelor of Commerce and the Bachelor of Communication and Media Studies - Bachelor of Science.
For course codes 760 and 796 students should consult the relevant faculty.
UAC Code |
UOW Code |
Home Faculty |
Course Name |
751210 |
760 |
Law |
Bachelor of Communication and Media Studies - Bachelor of Laws |
751350 |
794 |
Arts |
Bachelor of Communication and Media Studies - Bachelor of Arts |
751351 |
795 |
Arts |
Bachelor of Communication and Media Studies - Bachelor of Commerce |
751352 |
796 |
Creative Arts |
Bachelor of Communication and Media Studies - Bachelor of Creative Arts |
751353 |
797 |
Arts |
Bachelor of Communication and Media Studies - Bachelor of Science |
751354 |
1819 |
Arts |
Bachelor of International Studies - Bachelor of Communication and Media Studies |
Other Information
Further information is available at http://coursefinder.uow.edu.au/ or email: Arts - fac-arts@uow.edu.au