Master of Strategic Marketing
Testamur Title of Degree: |
Master of Strategic Marketing |
Abbreviation: |
MStratMark |
Home Faculty: |
Commerce |
Duration: |
1 year or part-time equivalent |
Total Credit Points: |
48 |
Delivery Mode: |
On Campus |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong |
UOW Course Code: |
1538 |
CRICOS Code: |
042627F |
Overview
The program is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a bachelor degree in commerce, business or equivalent from a recognised tertiary institution with an average mark of at least 60%. Applicants with a combination of other university qualifications plus relevant professional experience may also be considered.
Course Requirements
Students are required to formalise an intended program with the Postgraduate Coordinator. Programs are tailored for individual students, based on their previous study and areas of interest. Subjects will generally be selected from the following list. Subject availability may vary each session and year, depending on demand.
Course Program
Candidates are to take three (3) compulsory subjects as follows:
Subjects |
Session |
Credit Points | |
MARK922 |
Marketing Management |
Autumn/Spring |
6 |
MARK935 |
Marketing Strategy |
Spring |
6 |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 |
Candidates to select five (5) subjects from the following schedule, subject to availability and demand:
Subjects |
Session |
Credit Points | |
MARK901 |
Internet Applications for Marketing |
Spring |
6 |
MARK917 |
Business to Business Marketing |
Autumn |
6 |
MARK920 |
Social Marketing |
Spring |
6 |
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK956 |
Creating and Marketing New Products |
n/o 2009 |
6 |
MARK957 |
International Marketing Strategy |
Autumn |
6 |
MARK970 |
Contemporary Issues in Marketing |
n/o 2009 |
6 |
MARK977 |
Research for Marketing Decisions |
Spring |
6 |
MARK995 |
Tourism Marketing |
Spring |
6 |
MARK997 |
Retail Marketing Management |
Autumn |
6 |
MARK989 |
Marketing Special Topic |
Autumn/Spring |
12 |