We bring to life subjects that illustrate the impact UOW’s teaching, research and graduates make in the world.
The Stand exists to unlock the knowledge and expertise inside the University of Wollongong (UOW), telling stories about our people and their accomplishments that inform, educate and inspire. This magazine was born out of a renewed sense of place, purpose and values that will guide the University in fulfilling its role in exploring how to resolve society’s large and complex social, environmental and economic challenges.
We believe education is one of the most powerful transformative forces on communities and individuals. It opens minds and helps people find purpose, meaning – and solutions for the world’s most pressing challenges.
This is our unified story – a story that draws on our past, understands the present, and looks to the future.
Articles
The Airbnb effect
When a business conference saw all San Francisco hotel rooms occupied, two roommates decided to rent out air mattresses on the floor of their apartment.
Footballs, meat pies, kangaroos and… vaccinations?
Before an endless array of streaming services and skippable online ads, there was a time when famous advertising campaigns made their way into our everyday vernacular. From ‘got milk?’ to ‘not happy, Jan’, you couldn’t go a day without someone quoting an iconic brand slogan in casual conversation.
The wellness myth
Wellness is a state of being, a catchcry that encompasses the Instagram generation’s focus on good health and living well.
The rise of the influencer
The use of influencers in marketing is not a new thing.
Why we believe what we believe
Post-truth, fake news, false amplifiers, silos, alternative facts, information operations - it's hard to know who and what to believe anymore.
Netflix has your number
Every time you click play, streaming services are capturing data about who you are, what you like, and what you are likely to choose in the future.