- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Social Marketing
The course information on this page is for new students commencing their degree in 2016 only.
Students should follow the rules and requirements for the year that they commenced their course. The online course information for years prior to 2016 are available from the Archives link in the menu.
Students should also review current subject availabilities via the Subject Descriptions link in the menu.
The Social Marketing major presents students with a contemporary understanding of a strategic approach to social marketing to deliver positive social change and social value. Moving beyond a basic understanding of key concepts and ideas, this major considers the contemporary debate around what social marketing is and the key debates in the field.
This major considers the use of theory and research in social marketing programmes; examines the broad toolkit of strategies that can be used in strategic social marketing; and considers the relevance of critical social marketing.
Subjects Required for Major Study
A major in Social Marketing requires the successful completion of at least 48 credit points of subjects in accordance with the table below. The table illustrates the recommended progression for a Bachelor of Social Science student proceeding full-time.
| Subject Code | Subject Name | Credit Points | Session(s) |
|---|---|---|---|
| Year 1 | |||
| Spring | |||
| MARK101 | Marketing Principles | 6 | Autumn, Spring |
| Year 2 | |||
| MARK217 | Consumer Behaviour | 6 | Autumn |
| MARK320 | Social Marketing | 6 | Spring |
| Year 3 | |||
| Autumn | |||
| GEOG336 | Qualitative Research Design for Social Scientists | 6 | Autumn First Offered 2017 |
| MARK333 | Integrated Marketing Communications Strategy | 6 | Autumn |
| Spring | |||
| HAS 348 | Social Innovation and Entrepreneurship | 6 | Spring First Offered in 2017 |
| Year 2 or 3 | |||
| And 12 credit points from the following 200-level subjects: | |||
| MARK205 | Introductory Marketing Research | 6 | Autumn |
| GEOG231 | Spatial Technologies for the Social Sciences | 6 | Spring |
| MARK270 | Services Marketing | 6 | Spring |
Credit Arrangements
Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.
Other Information
Further information is available at:
UOW Course Finder
Email: ssc@uow.edu.au