- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Strategic Marketing
Testamur Title of Degree: | Master of Strategic Marketing |
Abbreviation: | MStratMark |
UOW Course Code: | 1538 |
CRICOS Code: | 042627F |
Study Areas / Disciplines / My University Key Words: | Business, Marketing |
Total Credit Points: | 48 |
Duration: | 1 year full-time or part-time equivalent |
Home Faculty: | Faculty of Business |
Intake Session(s): | Trimester 1, 2, 3 |
Delivery Mode: | On Campus (Face-to-Face) |
Delivery Campus: | Wollongong |
Additional information: | Course Finder |
Course Description
In this era of globalisation and rapid technological development, marketing is increasingly important for all types of organisations: businesses, governments and NGOs all need to focus on customer value through the products and services they create.
Students have the opportunity to study a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally oriented.
Applicants are advised to seek academic advice prior to enrolment.
Entry Requirements
Academic requirements, English requirements and credit transfer information are available from the Course Finder.
Course Structure
Students are required to formalise an intended program with the Postgraduate Academic Advisor - Marketing. Programs are tailored for individual students, based on their previous study and areas of interest. Subject availability may vary each session and year, depending on demand. Some subjects in this course are offered by weekend study mode.
Candidates are to take four (4) compulsory subjects as follows:
Subject Code | Subject Name | Credit Points |
Strategic Brand Management* | 6 | |
Marketing Strategy | 6 | |
Consumer Behaviour* | 6 | |
Research for Marketing Decisions | 6 |
Plus four (4) subjects or 24 credit points from the following schedule:
Subject Code | Subject Name | Credit Points |
Internet Applications for Marketing | 6 | |
Business to Business Marketing | 6 | |
Social Marketing* | 6 | |
Managing Services and Relationship Marketing | 6 | |
Marketing Communications* | 6 | |
Creating and Marketing New Products | 6 | |
International Marketing Strategy | 6 | |
Contemporary Issues in Marketing | 6 | |
Tourism Marketing | 6 | |
Retail Marketing Management | 6 | |
Marketing Special Topic | 12 | |
Corporate Identity and Branding | 6 | |
Interactive Public Relations | 6 | |
Public Relations for Innovation and Change | 6 |
*Subject offered in this session by weekend study mode.
PLEASE NOTE:
Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database.
A summary of subject session offerings is available here.
PROFESSIONAL RECOGNITION/ACCREDITATION
The Master of Strategic Marketing enables graduates to meet the membership requirements of relevant professional associations. For further information, visit Professional Accreditation and Recognition.
Other information
Further information is available at:
UOW Course Finder
Email: business-enquiries@uow.edu.au