- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Commerce - Master of Strategic Marketing
Testamur Title of Degree: |
Master of Commerce - |
Abbreviation: |
MCom-MStratMark |
My University: |
Commerce, accounting, economics, management, strategic marketing |
Duration: |
2 years full-time or part-time equivalent |
Total Credit Points: |
96 |
Delivery Mode: |
On Campus (Face-to-Face) |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong |
UOW Course Code: |
1601 |
CRICOS Code: |
067070K |
Overview
This double degree program allows students to undertake complementary study in related fields and gives an opportunity to develop generalist business skills in commerce and expertise in marketing.
The Master of Commerce is ideal for those who want to change their career to the commerce sector. Businesses and industries today are looking for graduates who have a broad commerce perspective and this course provides the fundamental skills which will allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.
The Master of Strategic Marketing is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a Bachelor degree from a recognised tertiary institution or equivalent.
Course Program
Students enrolled in this course are required to complete all of the prescribed subjects listed below. Students may also complete a Major study option within the Master of Commerce component. In line with the Master of Commerce course structure, students will complete 4 subjects, 24 credit points as listed within one of the major options listed below:
§ Electronic Commerce
§ Finance
§ Organisational Innovation
§ Public Relations
§ Regional Development
Subjects |
Session |
Credit Points | ||
MASTER OF COMMERCE | ||||
Year 1 - Semester 1 | ||||
ACCY901 |
Accounting Foundations for Professionals |
Autumn/Spring |
6 | |
ECON910 |
Economics for Professionals |
Autumn/Spring |
6 | |
MARK922 |
Marketing Management |
Autumn/Spring |
6 | |
MGMT901 |
Fundamentals of Management |
Autumn/Spring |
6 | |
Year 1 - Semester 2 | ||||
Plus four (4) Commerce 900-level subjects (excluding subjects contained in the Master of Strategic Marketing schedule) | ||||
MASTER OF STRATEGIC MARKETING | ||||
Year 2 | ||||
MARK935 |
Marketing Strategy |
Autumn*/Spring |
6 | |
MARK936 |
Consumer Behaviour |
Autumn |
6 | |
MARK977 |
Research for Marketing Decisions |
Autumn/Spring* |
6 | |
MARK980 |
Strategic Brand Management |
Spring |
6 | |
Plus four (4) subjects or 24 credit points to be selected from | ||||
MARK901 |
Internet Applications for Marketing |
Spring |
6 | |
MARK917 |
Business to Business Marketing |
Autumn |
6 | |
MARK920 |
Social Marketing |
Spring |
6 | |
MARK938 |
Managing Services and Relationship Marketing |
Spring* |
6 | |
MARK940 |
Marketing Communications |
Autumn |
6 | |
MARK956 |
Creating and Marketing New Products |
Spring |
6 | |
MARK957 |
International Marketing Strategy |
Autumn* |
6 | |
MARK970 |
Contemporary Issues in Marketing |
n/o 2013 |
6 | |
MARK989 |
Marketing Special Topic |
Autumn/Spring |
12 | |
MARK995 |
Tourism Marketing |
Spring |
6 | |
MARK997 |
Retail Marketing Management |
n/o 2013 |
6 | |
PRMM901 |
Corporate Identity and Branding |
Autumn |
6 | |
PRMM902 |
Interactive Public Relations |
Autumn |
6 | |
PRMM903 |
Public Relations for Innovation and Change |
Spring |
6 | |
*Subject offered in this session by weekend study mode
Please Note
1. Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
2. Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database. A summary of subject session offerings are available here.
3. Students enrolled in this degree may not graduate with a single degree during their candidature. Students are only eligible to graduate with a double degree.
Other Information
Further information is available at:
UOW Coursefinder http://coursefinder.uow.edu.au/
Email commerce-enquiries@uow.edu.au
School of Accounting and Finance Email accfin@uow.edu.au
School of Economics Email econ_enquiries@uow.edu.au
School of Management and Marketing Email smm-enquiries@uow.edu.au