- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Commerce - Master of Strategic Management and Marketing
Testamur Title of Degree: |
Master of Commerce - |
Abbreviation: |
MCom-MStratMgmtMark |
My University: |
Commerce, strategic management, strategic marketing |
Duration: |
2 years full-time or part-time equivalent |
Total Credit Points: |
96 |
Delivery Mode: |
On Campus (Face-to-Face) |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong |
UOW Course Code: |
1602 |
CRICOS Code: |
067075E |
Overview
This double degree program allows students to undertake complementary study in related fields and gives them the opportunity to develop generalist business skills in commerce and expertise in both management and marketing.
The Master of Commerce is ideal for those who want to change their career to the commerce sector. Businesses and industries today are looking for graduates who have a broad commerce perspective and this course provides the fundamental skills which allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.
The Master of Strategic Management and Marketing is a cross-discipline degree designed to enhance graduates' career opportunities in both the management and marketing fields. Students will have the opportunity to study in-depth a wide range of advanced topics in the disciplines of management and marketing and gain both generalist and specialist management and marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a Bachelor degree from a recognised tertiary institution or equivalent.
Course Program
Students enrolled in this course are required to complete all of the prescribed subjects listed below. Students may also complete a Major study option within the Master of Commerce component. In line with the Master of Commerce course structure, students will complete 4 subjects, 24 credit points as listed within one of the major options listed below:
§ Electronic Commerce
§ Finance
§ Organisational Innovation
§ Public Relations
§ Regional Development
Subjects |
Session |
Credit Points | |
MASTER OF COMMERCE | |||
Year 1 - Semester 1 | |||
ACCY901 |
Accounting Foundations for Professionals |
Autumn/Spring |
6 |
ECON910 |
Economics for Professionals |
Autumn/Spring |
6 |
MARK922 |
Marketing Management |
Autumn/Spring |
6 |
MGMT901 |
Fundamentals of Management |
Autumn/Spring |
6 |
Year 1 - Semester 2 | |||
Plus four (4) Commerce 900-level subjects (excluding subjects contained in the Master of Strategic Management and Marketing schedule) | |||
MASTER OF STRATEGIC MANAGEMENT AND MARKETING | |||
Year 2 | |||
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MARK977 |
Research for Marketing Decisions |
Autumn/Spring* |
6 |
MARK980 |
Strategic Brand Management |
Spring |
6 |
MGMT910 |
Strategic Management |
Spring |
6 |
MGMT915 |
Management of Change |
Spring |
6 |
MGMT920 |
Organisational Analysis |
Autumn |
6 |
Plus one (1) from the following five (5) | |||
MGMT908 |
Human Resources Development |
Autumn |
6 |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 |
MGMT940 |
Innovation and Entrepreneurship |
Spring |
6 |
MGMT941 |
Small Business Management |
Autumn |
6 |
MGMT978 |
Cross Cultural Management |
Autumn |
6 |
Plus one (1) from the following four (4) | |||
MARK935 |
Marketing Strategy |
Autumn*/Spring |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring* |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK957 |
International Marketing Strategy |
Autumn* |
6 |
*Subject offered in this session by weekend study mode
Please Note
1. Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
2. Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database. A summary of subject session offerings are available here.
3. Students enrolled in this degree may not graduate with a single degree during their candidature. Students are only eligible to graduate with a double degree.
Other Information
Further information is available at:
UOW Coursefinder http://coursefinder.uow.edu.au/
Email commerce-enquiries@uow.edu.au
School of Accounting and Finance Email accfin@uow.edu.au
School of Economics Email econ_enquiries@uow.edu.au
School of Management and Marketing Email smm-enquiries@uow.edu.au