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Describing, Clarifying and Presenting Data

2. Characteristic, Variable and Measurement

2.1. The relationship between characteristic and variable

2.1.3. Selecting an appropriate variable to measure a characteristic

When you are thinking about variables, you need to ask the following questions:

  • How is the characteristic defined by the variables?
  • What purpose is being served?
  • Is the measurement valid for the population?

If the characteristic is not directly observable, then it will be unlikely that one variable can completely represent the characteristic. Consider the use of IQ tests to measure intelligence (characteristic/ variable). IQ tests can be criticised because they only measure aspects of intelligence such as verbal or numerical intelligence and because of cultural bias that can be present in the questions asked. Let’s look at an example.

SCENARIO

To test the intelligence of university students, several colleagues devised a questionnaire to assess students' problem-solving ability. Two of the questions in the survey were:

  • Estimate the length of the Sydney Football Stadium.
  • Who wrote Hamlet?


REMEMBER: You need to think very carefully about how variables in a study are constructed and how they are measured to decide if they are valid.

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