If you are looking for design material for an event, in the first instance please refer to your Faculty or Unit Marketing team for direction. If you do not have a specific Faculty or Unit Marketing team, you can contact the UOW Printery or visit the list of preferred suppliers on the Intranet which outlines several external designers capable of providing a design service at a fee. All design artwork will need to be sent for feedback/approval to the UOW Brand Inbox.

The Strategic Marketing and Communications Division coordinates Social Media marketing activities at an institutional level and provides social listening reporting, analytics, advice and oversight of the UOW’s digital marketing activities, including via Social Media.

Any requests for social media accounts should be directed to your Faculty or Unit Marketing team in the first instance. If you do not have a specific Faculty or Unit Marketing team, you will need to send your specific request to the UOW Brand Inbox. The UOW Social Media Policy outlines the approvals process for new social media accounts.

This information can be found in the motion section of the UOW Brand Playbook. Please also remember that all videos need to be provided to the Director, SMCU for signoff before finalising. Requests for social media and video promotion to external audiences must be sent to the UOW Brand Inbox. To upload videos you’ve created to be shared via your marketing channels please follow the UOW Now YouTube procedures outlined on the SMCU Intranet.

The Primary logo in Dark blue is the preferred logo to be used when colour reproduction is available and where space permits.

The secondary logo should only be used when constrained by space and when space permits the secondary logo from being used the shorthand logos can be used.

Only an approved UOW entity, research centre or activity, may commission and use a mark and/or brand elements deliberately designed to differentiate it from the UOW Master Brand.

As outlined in the Marketing, Media and Communications policy the development of a Sub Brand Mark will only be approved:

a) where a member of the Senior Executive is satisfied that the functions or activities of the proposed area that the Sub Brand Mark would apply to is separate from those of UOW, or where the development of a Sub Brand Mark would substantially improve the capacity of the area of UOW to market its goods or services in a competitive market; and/or

b) where UOW, through a member of the Senior Executive, has entered into a legal agreement involving the establishment of a distinct or separate entity and, by agreement of the parties, the development of a Sub Brand Mark is expressly approved in the agreement.

There are a range of approved branded templates that have been developed by the Strategic Marketing and Communications Unit for the UOW Community to use when developing Promotional Communications.

Requests to use a UOW mark in promotional communications or UOW wide communications for publication to an external audience must be submitted to the Director, Strategic Marketing and Communications, for review and approval, prior to finalisation or publication via the UOW Brand Inbox. This submission must be accompanied by an endorsement from the relevant Executive Dean or Director of the area responsible for developing the communication.

If you are unsure about the process, please refer to the Marketing, Media and Communications policy or contact the team via the UOW Brand Inbox.

There are generally no exceptions to the UOW Brand Guidelines. However, if you have a strong rationale please present this to the Director, SMCU via the UOW Brand Inbox.

All UOW Marketing contacts will need to provide any external designers with the UOW Designer Kit.

The designer kit is available by request to staff and suppliers competent in using Adobe Creative Suite (note that template files are saved in the Creative Cloud [CC 2014] version.

You can request the UOW Designer Kit here

External designers (non-UOW) who need the designer kit must request it via their UOW staff contact. If a UOW staff member has engaged an external designer, the responsibility is on the staff member to ensure both parties have signed a Consultancy Agreement. The UOW staff contact will be asked to provide a copy of their signed Consultancy Agreement before the kit is released to the designer. Note: external designers must not be given the font Chronicle, as this constitutes software copyright infringement (UOW is only licensed to use of the font on a limited number of UOW-owned/managed computers). External providers completing creative work for UOW will need to purchase the Chronicle font themselves and may need to factor this cost into their pricing. Montserrat is a freely available font and is installed on all UOW managed machines in Australia. For anyone else it can be accessed via Google Fonts.

• UOW Brand Guidelines
• Terms of Use/Read Me document
• UOW Logos
• UOW Publication cover styles
• UOW Flyer & Poster templates
• UOW eDM Headers and Footers
• UOW Video Assets

To request the Designer Kit, complete the form below and we will assess, and take next steps including response, font install, and record keeping. If you’re not a UOW staff member your UOW contact will need to request access to this kit on your behalf.

Make a request for the UOW Designer kit.

If you would like to sponsor one of our unique UOW events, you will need to first gain approval. Please send an email outlining your details and request to the UOW Brand Inbox. If you would like more information on sponsoring a UOW team or event, you can view the policy online.

Use of the University name by a third party requires approval, which can be sought here.

A representative from the UOW team you are working with will need to seek approval via the internal process. If you do not have a UOW contact please send an email outlining your details and request to the UOW Brand Inbox.

As outlined in the Use of University Name by Third Parties Policy you will need to gain approval from the Director SMCU and the Chief Operating Officer, which can be sought here.