Frequently asked questions


  • Who do I contact for brand or marketing advice?

    Some divisions and Faculties have marketing and communications staff. These people should be your first port of call for marketing advice.

    If you don’t have a marketing and communications staff member in your area, or they are unable to help, you can contact the Advancement and Communications Division (ACD) through the UOW Brand Inbox.

    There are also a lot of great resources available both in the UOW Brand Book and on the ACD intranet.

  • What are the brand fonts and how do I get access to them?

    If you are looking to design an item internally, you can visit the UOW Intranet Designer and Office Kits page to download the Office Kit.

    Within this kit are templates which use the official UOW font, Montserrat. All marketing communication in UOW's voice must use this font, or an approved variation where applicable.

  • Primary Typeface – Montserrat

    Montserrat is UOW's primary typeface. It is a freely available font and is installed on all UOW managed machines in Australia. For anyone else it can be accessed via Google Fonts.

    For applications where it is not possible to use Montserrat, the preferred substitute is Verdana.

  • Where can I find UOW photos?

    UOW uses an online system call Mediavalet to manage our photography assets. You can view any approved imagery to use on the Mediavalet website by searching via the Search bar or through the allocated folders for the image you need.

    If you don’t have access to Mediavalet, UOW staff can request access.

  • Can I use images that aren't on MediaValet in my communications?

    Communications should only use images and logos that the University has explicit permission to use, or that are clearly in the public domain (e.g., stock photos with the appropriate license). Remember, copyright applies to both the image itself and potentially the people depicted in it. If the owner, photographer or a subject in an image requests its removal, promptly comply with their request.

  • Can I take new photos?

    If you cannot find the image you need on the Mediavalet website, you can request new photography using one of the UOW preferred photographers, or take your own images referring to the imagery guidance in the Brand Playbook. Please note if you do take your own images, any talent featured in them will need to sign a Talent Release Form. It is your responsibility to ensure you keep a record of the talent release for the duration of the use of the photograph.

  • Who can have a business card?

    UOW staff can order UOW business cards through the UOW Printery. Please note that UOW business cards are for use by UOW staff only.

  • Can I use icons in my marketing material/website?

    Approved icons can be viewed on the Brand Playbook website. Your Faculty or Unit Marketing team should be your first point of contact for obtaining access to these icons.

    If they do not have the type of approved icon you are looking for, you can contact the UOW Brand Inbox to make your request.

Marketing assets


  • Which logo should I use?

    The Primary logo in Dark blue is the preferred logo to be used when colour reproduction is available and where space permits.

    The secondary logo should only be used when constrained by space and when space permits the secondary logo from being used the shorthand logos can be used.

  • Can I have a logo or a logo lockup for my unit/program/school/initiative/research group?

    Only an approved UOW entity, research centre or activity, may commission and use a mark and/or brand elements deliberately designed to differentiate it from the UOW Master Brand.

    As outlined in the Brand and reputation policy the development of a Sub Brand Mark will only be approved:

    a) where a member of the Senior Executive is satisfied that the functions or activities of the proposed area that the Sub Brand Mark would apply to is separate from those of UOW, or where the development of a Sub Brand Mark would substantially improve the capacity of the area of UOW to market its goods or services in a competitive market; and/or

    b) where UOW, through a member of the Senior Executive, has entered into a legal agreement involving the establishment of a distinct or separate entity and, by agreement of the parties, the development of a Sub Brand Mark is expressly approved in the agreement.

Approvals & Exceptions

External Parties