2017 Postgraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Graduate Certificate in Marketing | 2017

Testamur Title of Degree:

Graduate Certificate in Marketing

Abbreviation:

GCertMark

UOW Course Code:

1196

CRICOS Code:

N/A

Total Credit Points:

24

Duration:

2 trimesters part-time

Home Faculty:

Faculty of Business

Intake Session(s):

Trimester 1, 2, 3

Delivery Mode:

On-campus (Face-to-face)

Delivery Campus:

Wollongong

Additional Information:

Course Finder

Overview

The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.

Entry Requirements

Academic requirements and English requirements are available from the Course Finder.

Course Learning Outcomes

Students graduating from the Graduate Certificate in Marketing will be able to:

  1. Demonstrate an advanced discipline-specific knowledge in core areas of business.
  2. Synthesise relevant principles and concepts in a business context.
  3. Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
  4. Apply principles of social responsibility when critically evaluating situations and making business decisions.
  5. Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing.
  6. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs. 

Course Structure

Candidates are required to complete four (4) subjects (24 credit points) according to the list below.

Subject Code subject Name Credit Points Session(s)
MARK804*Principles of Marketing Management6Trimester 1, Trimester 2, Trimester 3
MARK936Consumer Behaviour6Trimester 2
MARK940Marketing Communications6Trimester 1, Trimester 3
MARK977Research For Marketing Decisions6Trimester 2
* Students should complete this subject within their first session of study. Those who have an academic background in Marketing to complete MARK935 Marketing Strategy in place of MARK804 Principles of Marketing Management.

PLEASE NOTE: Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database.

Credit Arrangements

Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.

Other Information

Further information is available at:
UOW Course Finder
Website: www.uow.edu.au/business
Email: business-enquiries@uow.edu.au

Last reviewed: 14 December, 2017