Snr Prof Melanie Randle

Council Member

Elected by Academic staff.

Term expires 31 December 2024.

Senior Professor Melanie Randle was first elected as an academic staff representative on Council, commencing 1 January 2021. She was further re-elected for a two year term until 31 December 2024. She holds a Bachelor of Arts in Administration, a Master of Business (Marketing) and a Doctor of Philosophy.

Melanie is currently Associate Dean (Equity, Diversity and Inclusion) in the Faculty of Business and Law and is responsible for driving equity and diversity outcomes, and leading related culture and staff development initiatives within the Faculty. She has also previously served as Associate Dean (Research) in the Faculty of Business and Chair of the UOW Social Sciences Human Research Ethics Committee.

Melanie’s academic expertise lies in applying marketing techniques to change attitudes and behaviours in ways that improve outcomes for both individuals and society as a whole. Her research focuses primarily on vulnerable populations and has included studies which aim to increase numbers of volunteers, attract more foster carers, achieve greater inclusion of people with disabilities, encourage pro-environmental behaviours, and reduce problem gambling. She has led large-scale Australian Research Council-funded projects through the Discovery and Linkage schemes, and has long-term industry collaborations in the non-profit and government sectors. Melanie is currently a member of the Australian Research Council College of Experts and also serves as Associate Editor for Annals of Tourism Research Empirical Insights.

Prior to joining UOW, Melanie worked for eight years at Qantas Airways with roles in brand management, product development, market research and events. Since 2016 she has served as a member of the Advisory Council for CatholicCare Wollongong, one of the largest non-profit social service providers in the Illawarra, Southern Highlands, South Coast and Macarthur regions.

Professor Melanie Randall