EMBA 2011 Cohort

Theme 1: Know Your Business World

Economic Analysis of Business

• Economic environment
• Globalisation
• Knowledge transfers & protected knowledge capital in the global marketplace
• Trend analysis and over the horizon planning

Strategic Decision Making

• 5 steps of strategy
• Competitiveness and innovation strategies
• Decision theory and implementation
• Big picture thinking
• Strategic change
• Strategic business development

Theme 2: Developing Competitive Advantage

Managing People in Organisations

• Leadership, motivation and performance
• Managing change and innovation

Marketing Management

• 5 steps of market development
• Developing global brands
• Accessing markets
• Growing market position
• 5 step sales process

Theme 3: Gaining Operational Efficiencies

Supply Chain Management

• Strategic organisational supply chain
• Operational excellence
• Collaboration and virtual supply chains
• Advanced program management
• Driving out costs

Innovation

• Understand theory of innovation and its diffusion process
• Identifying and creating new opportunities through innovation
• Examine process of entrepreneurship including start-ups and corporate venturing
• Understand role of innovation and entrepreneurship to a healthy economy

Theme 4: Funding The Business

Accounting for Managers

• Triple bottom line
• Effective financial management
• Interpretation of accounting data
• Effective financial management

Financial Strategy

• Company and market analysis
• Business Risk
• Finance and your strategic plan
• Financing and dividends - impact on business valuation
• Valuing knowledge capital

Theme 5: Planning Into Action

Governance and Ethics

• Effective and ethical corporate governance systems
• Ethics
• Governance
• Managing the global organisation - culture, structure, knowledge (management, capture, sharing)

International Business Strategy

• Strategic business positioning
• Operational strategies
• Working with other cultures
• Sustainability in the global marketplace
• Corporate footprint analysis