Ross Gordon

Position:

• Research Fellow

Qualifications:

• PhD in Marketing (Social Marketing), University of Stirling
• MSc in Public Policy, University of Strathclyde
• BA (Honours) in Politics & History, University of Strathclyde

Research Group:

• Centre for Health Initiatives

Bio:

Ross is a Research Fellow at the Centre for Health Initiatives, having joined in 2011. Previously he worked at The Institute for Social Marketing at The Open University (ISM-Open) and prior to that the ISM at the University of Stirling. His expertise lies in social marketing, marketing communications, and critical marketing teaching and research. He has extensive experience managing and conducting research using mixed methodologies, on a range of topics, and with various groups including disadvantaged, and young people. His main research interests include social marketing theory and practice, upstream social marketing and policy, the impact of commercial marketing on society, sustainable marketing, and critical marketing. Ross is also a specialist on the topic of alcohol marketing. He has published over 20 academic journals, book chapters and conference papers, and delivered numerous client reports and invited speaking engagements. Ross is a keen player and follower of sports including football, tennis and skiing, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.

Research Projects:

List of Ross’s research project experience [pdf 84kb]

Research Interests:

• Social Marketing Theory and Practice
• Design, Delivery, Evaluation and Effectiveness Of Social Marketing Interventions
• Critical Social Marketing
• Alcohol Marketing
• Gambling Marketing
• Upstream Social Marketing, Policy and Regulation
• Sustainable Marketing
• Marketing, Business Ethics and CSR
• Critical Marketing

Teaching:

• Graduate Certificate in Social Marketing for Health

Affiliations:

• European Marketing Academy
• British Academy of Management
• Scientific Committee of the International Association of Public and Non Profit Marketing
• Australian Association of Social Marketing

Publications:

• Searchable RIS publications from 2000 to date
• Publications list [pdf 80kb]

CV:

Download cv [pdf 151kb]

Email:       rgordon@uow.edu.au
Phone:     +61 2 4298 1946
Office:      Innovation Campus, ITAMS Building 233
Website:  http://www.uow.edu.au