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Journal Evaluation Tool

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2008 International Nonprofit and Social Marketing Conference

Research Streams and Projects

Initiatives in social marketing & community engagement

Current Projects

Implementation and evaluation of a comprehensive sun protection program for adolescents [pdf 310kb] (ARC Linkage)
The use of social marketing strategies and adult education principles to improve asthma self management in older people [pdf 311kb] (ARC Linkage)
Smashed: Drugs and driving don't work [pdf 309kb]
Using market segmentation to develop more effective communications to encourage organ donation [pdf 310kb]
InBalance Program
Building an evidence base to reduce alcohol related crime in the Illawarra [pdf 319kb]
Beyond Blue Campaign Evaluation
Self management wants and needs of adults with asthma [pdf 310kb]

Completed Projects

Alcohol, older people and the new NHMRC Guidelines (pilot study) [pdf 310kb]
Alcohol and pregnancy: knowledge and information exchange between pregnant women and midwives (pilot study)
Increasing knowledge and family communication regarding organ donation [pdf 311kb]
Communicating the importance of breast cancer rescreening via counterfactual thinking message [pdf 53kb]
Determining the best format for accurate communication of cancer risks [pdf 551kb]
NBOCC Well-Women Survey 2007-2008 [pdf 315kb]
The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns [pdf 315kb]
Investigation of the impact of the introduction of voluntary student unionism on the physical activity levels of University students [pdf 310kb]
Efficacy of strategies to increase participation rates in disease management programs [pdf 311kb]
Development of an instrument to measure CAM use in cancer patients [pdf 310kb]
Health behaviour change in relatives and friends of cancer survivors [pdf 311kb]
Does price bundling of recreating facilities reduce physical activity levels? [pdf 311kb]
NBCC Well-Women Survey 2003
Snake Condom Campaign: Evaluation of the narrowcast component [pdf 311kb]
Marketing a Youth Friendly General Practice

Centre for Health Initiatives
University of Wollongong
Wollongong NSW 2522 Australia
Telephone +61 2 4221 5106

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