Research Streams and Projects

Initiatives in social marketing & community engagement

Current Projects 

• Dementia Online Illawarra’ - Innovative approaches to supporting the information needs of Dementia Service Providers in the Illawarra [pdf 240kb] Contact: Ms Lyn Phillipson
• Evaluation of the Problem Gambling Statewide Communications Program [pdf 242kb] Contact: Professor Sandra Jones
• The efficacy of emotional appeals in asthma campaigns [pdf 246kb] Contact: Dr Gillian Stillfried
• What are the cancer risk and protective behaviours of Illawarra adults? [pdf 245kb] Contact: Dr Gillian Stillfried
• An educational resource for peers of students with autism spectrum disorders [pdf 245kb]
• The use of social marketing strategies and adult education principles to improve asthma self management in older people [pdf 311kb] (ARC Linkage)
• Measuring the effectiveness of underage drinking interventions targeting secondary supply [pdf 246kb] Contact: Dr Heidi Gilchrist
• Young adult sun protection: bridging the gap between intentions and behaviour [pdf 245kb] Contact: Ms Keryn Johnson
• Promoting Healthy Lifestyles in IRT Self Care Communities [pdf 246kb Contact: Ms Keryn  Johnson
• The UOW experience: attitudes and behaviours around alcohol, physical activity and stress [pdf 240kb] Contact: Mr Lance Barrie
• An investigation into the implicit and explicit health-related behaviour trade-offs made by young males aged 18-30 years  [pdf 241kb] Contact: Prof Sandra Jones
• The role of behavioural decision theory (BDT) concepts in young adults' drinking behaviours Contact: Prof Sandra Jones
• InBalance Program Contact: Prof Don Iverson
• Implementation and evaluation of a comprehensive sun protection program for adolescents [pdf 245kb] Contact: Mr Lance Barrie
• Stigma and Dementia in Australia: A pilot study of community attitudes [pdf 97112] Contact: Ms Lyn Phillipson
• Hearts and Minds - Trialling a Community Education Intervention in the South Eastern Sydney Illawarra Area [pdf 239kb] Contact: Prof Sandra Jones
• An exploratory study to investigate feasibility of a ‘healthy lifestyle’ intervention for international students [pdf 246kb] Contact: Ms Keryn Johnson

Completed Projects

• Self management wants and needs of adults with asthma [pdf 310kb]
• Beyond Blue Campaign Evaluation
• The paradox of protective behaviours Contact: Prof Sandra Jones
• Building an evidence base to reduce alcohol related crime in the Illawarra Contact: Dr Heidi Gilchrist[pdf 319kb]
• Older people's alcohol knowledge and judgments of standard drink sizes [pdf 246kb] Contact: Prof Sandra Jones
• Alcohol, older people and the new NHMRC Guidelines (pilot study) [pdf 310kb]
• Smashed: Drugs and driving don't work [pdf 309kb]
• Using market segmentation to develop more effective communications to encourage organ donation [pdf 310kb]
• Alcohol and pregnancy: knowledge and information exchange between pregnant women and midwives (pilot study)
• Increasing knowledge and family communication regarding organ donation [pdf 311kb]
• Communicating the importance of breast cancer rescreening via counterfactual thinking message [pdf 53kb]
• Determining the best format for accurate communication of cancer risks [pdf 551kb]
• NBOCC Well-Women Survey 2007-2008 [pdf 315kb]
• The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns [pdf 315kb]
• Investigation of the impact of the introduction of voluntary student unionism on the physical activity levels of University students [pdf 310kb]
• Efficacy of strategies to increase participation rates in disease management programs [pdf 311kb]
• Development of an instrument to measure CAM use in cancer patients [pdf 310kb]
• Health behaviour change in relatives and friends of cancer survivors [pdf 311kb]
• Does price bundling of recreating facilities reduce physical activity levels? [pdf 311kb]
• NBCC Well-Women Survey 2003
• Snake Condom Campaign: Evaluation of the narrowcast component [pdf 311kb]