Postgraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Master of Commerce - Master of Strategic Marketing

Testamur Title of Degree:

Master of Commerce -
Master of Strategic Marketing

Abbreviation:

MCom-MStratMark

UOW Course Code:

1601

CRICOS Code:

067070K

Study Areas / Disciplines / My University Key Words:

Business, Marketing

Total Credit Points:

96

Duration:

2 years full-time or part-time equivalent

Home Faculty:

Faculty of Business

Intake Session(s):

Trimester 1, 2, 3

Delivery Mode:

On Campus (Face-to-Face)

Delivery Campus:

Wollongong

Additional information:

Course Finder

Course Description

Businesses and industries today are looking for graduates who have a broad commerce perspective. The Master of Commerce provides the fundamental skills which allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.

Graduates of the Master of Strategic Marketing will gain a comprehensive understanding of the many issues surrounding the strategy of marketing in the global economy.

Entry Requirements

Academic requirements, English requirements and credit transfer information are available from the Course Finder.

Course Structure

Students enrolled in this course are required to complete all of the prescribed subjects listed below. Students may also complete a Major study option within the Master of Commerce component. In line with the Master of Commerce course structure, students will complete 4 subjects, 24 credit points as listed within one of the major options listed below:

  • Electronic Commerce
  • Finance
  • Organisational Innovation
  • Public Relations
  • Regional Development

MASTER OF COMMERCE

Year 1

Subject Code

Subject Name

Credit Points

ACCY901

Accounting Foundations for Professionals

6

ECON910

Economics for Professionals

6

MARK922

Marketing Management

6

MGMT901

Fundamentals of Management

6

Plus four (4) Faculty of Business 900-level subjects (excluding subjects contained in the Master of Strategic Marketing schedule)

MASTER OF STRATEGIC MARKETING

Year 2

Subject Code

Subject Name

Credit Points

MARK935

Marketing Strategy

6

MARK936

* Consumer Behaviour

6

MARK977

Research for Marketing Decisions

6

MARK980

* Strategic Brand Management

6

Plus four (4) subjects or 24 credit points to be selected from

MARK901

Internet Applications for Marketing

6

MARK917

Business to Business Marketing

6

MARK920

* Social Marketing

6

MARK938

Managing Services and Relationship Marketing

6

MARK940

* Marketing Communications

6

MARK956

Creating and Marketing New Products

6

MARK957

International Marketing Strategy

6

MARK970

Contemporary Issues in Marketing

6

MARK989

Marketing Special Topic

12

MARK995

Tourism Marketing

6

MARK997

Retail Marketing Management

6

PRMM901

Corporate Identity and Branding

6

PRMM902

Interactive Public Relations

6

PRMM903

Public Relations for Innovation and Change

6

*Subject offered in this session by weekend study mode

PLEASE NOTE:

  1. Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
  2. Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database. A summary of subject session offerings is available here.
  3. Students enrolled in this degree may not graduate with a single degree during their candidature. Students are only eligible to graduate with a double degree.

WORK INTEGRATED LEARNING/INTERNSHIP SUBJECTS

GLOBAL WORKPLACE PRACTICE (GWP800) 

An informative and intensive subject designed to meet the employment aspirations of international students to undertake work in Australia. This subject crosses boundaries between theory and practice and will maximise the student's potential to access workplace experiences leading to formal post-university employment options. Students will acquire and develop work-based learning skillsets; will critically examine the discourses and theories of intercultural competence, as well as develop cultural awareness and business communication skills that are fit-for-purpose regardless of students' career aspirations. It also provides an opportunity for students to integrate and apply their university knowledge in an industry context. 

Trimester 2 and Spring 2014 applications for GWP800 on Wollongong Campus are now OPEN.

For more information on GWP800, visit the Work Integrated Learning website.

PROFESSIONAL RECOGNITION/ACCREDITATION

Graduates of the Master of Strategic Marketing may be eligible for membership of relevant professional associations. For more information, visit Professional Accreditation and Recognition.

Other Information

Further information is available at:
UOW Course Finder
Email: business-enquiries@uow.edu.au

 

Last reviewed: 28 August, 2018