2012 Course Handbook

Business Innovation

Business innovation is a crucial source of competitive advantage and the prime mover of economic growth. The motto for the new economy firm is 'innovate or evaporate' and the guiding rule for government is 'innovate or abdicate'.

The Business Innovation major is designed to enable students to thrive in an ever-changing business environment. To this end, the major combines conceptual frameworks from management and economics in a non-technical and accessible manner. These frameworks provide students with a tools and knowledge base to successfully create and adopt innovations.

Subjects required for major study

Code

Subject

Session

Credit Points

ECON219

Economic Essentials for Business Innovation

Spring

6

ECON320

Economics of Small and Medium Enterprises

Autumn

6

MGMT209

Managing Knowledge in Organisations

Autumn

6

MGMT300

Managing Innovation

Spring

6

Plus 12 credit points from the list of subjects below. At least 6 credit points must be from 300 level Economics subjects and the other 6 from 200 or 300 level Economics subjects.

ECON216

International Trade Theory & Policy

Spring

6

ECON231

The Creative Economy

Autumn

6

ECON251

Industry and Trade in East Asia

Spring

6

ECON306

The Chinese Economy

Spring

6

ECON309

Environmental and Natural Resource Economics

Autumn

6

ECON319

Electronic Commerce and the Economics of Information

Spring

6

Plus 12 credit points from the list of subjects below. At least 6 credit points must be from 300 level and the other 6 from 200 or 300 level Management/Marketing subjects.

MGMT200

Management and Electronic Business

Autumn

6

MGMT215

Small Business Management

n/o 2012

6

MGMT218

Competitive Analysis

Spring

6

MGMT311

Management of Change

Spring

6

MGMT332

Entrepreneurship

n/o 2012

6

MARK301

Internet Applications for Marketing

Autumn

6

MARK356

Creating and Marketing New Products

Autumn

6

Other information

Further information is available at http://coursefinder.uow.edu.au/ or email: Commerce -commerce-enquiries@uow.edu.au; School of Management and Marketing - smm-enquiries@uow.edu.au; School of Economics - econ_enquiries@uow.edu.au

Last reviewed: 2 March, 2012