Population Health and Marketing

UAC Code 757648 (BSc) 757649 (BA)

The double major requires 66 credit points in the Population Health major and 48 credit points in the Marketing major (plus prerequisite subjects totalling 12 credit points), with an additional 18 credit points of elective subjects to total 144 credit points for the degree.

This double major meets the needs of these students who are interested in working in health promotion with an emphasis on health communication, as well as the development, promotion, management and evaluation of community-based health programs. It may also be relevant to students interested in following a career in health services marketing in the private and public sphere.

The double major is also a first degree for students interested in pursuing Honours and postgraduate research studies in these areas.

Entry Requirements / Assumed Knowledge

Domestic school leavers are assumed to have completed at least 2 units of English at HSC level.

International students are required to have achieved and IELTS score of 6.5 with at least 6.0 in reading, writing, listening and speaking

Alternative pathways exist for mature age domestic students.

Course Program

100 level
POP 101	Population Health - Current Health Issues & and Their Determinants	Autumn	6
BMS 103	Human Growth Nutrition and Exercise	Autumn	6
MARK101	Marketing Principles	Autumn	6
POP 103	Introduction to Health Behaviour Change	Spring	6
COMM121	Quantitative Methods I	Spring	6
Plus elective subjects to the value of 18 credit points, 6 credit points in Autumn Session and 12 credit points in Spring Session.
200 level
POP 201	Contemporary Population Health Issues	Autumn	6
POP 202	Promoting Healthy Lifestyles	Autumn	6
POP 203	Health Policy and Service Structure	Spring	6
POP 204	Epidemiology	Spring	6
MARK201	Applied Marketing Research A	Autumn	6
MARK217	Consumer Behaviour	Autumn	6
MARK202	Applied Marketing Research B	Spring	6
MARK270	Services Marketing	Spring	6
300 level
POP 301	Project and Program Design, Management and Evaluation	Autumn	8
POP 302	Analysis and Interpretation of Evidence	Autumn	8
MARK333	Marketing Communications	Autumn	6
MARK320	Social Marketing	Spring	6
POP 332	Population Health Project B	Spring	8
MARK301	Internet Applications for Marketing	Spring	6
MARK344	Marketing Strategy	Spring	6

Further Information

Dr Deanne Condon-Paoloni
Undergraduate Population Health Coordinator
+61 2 4221 4597
deannecp@uow.edu.au