Graphic Design
UAC Code: 754602
This major combines Visual Arts and design theory with laboratory production components. Students are introduced to a range of graphic and digital imaging techniques and practices across a number of conceptual and industry contexts including graphic design, web, and interactive multimedia design. The major encourages an interdisciplinary approach to the study and practice of creative print and screen-based design. Student work is shown throughout the year in one of the gallery spaces in the Faculty.
The first year of the course covers both an introduction to graphic design and to theories of visual and graphic arts. Students are encouraged to carry out research on historical and contemporary designers and cultural trends, and then experiment with a range of production techniques, computer software, hardware skills and creative solutions. Students gain a solid grounding in visual art methods of drawing and constructing images, both analogue and digital.
During second year, students pursue specialised study in typography, campaign graphics, editorial design, web design and design theory. Students will be more independent in their motivations and research focus. Increasingly, student projects are concerned with real clients and job briefs. Theory and production subjects run in parallel throughout the year.
The focus in third year is upon developing advanced graphic design skills within a professional, applied context. Major projects are developed for real clients and students develop advanced critical and practical skills in print and interactive new media, culminating in the public exhibition of their work within the Graduate Show.
Specific Entry Requirements
Acceptance is based upon application to be submitted by the advertised deadline, interview (normally held in late November), and UAI results.
The application must include a set of four photographs or prints which show examples of at least three of the following design categories: web page design; interactive multimedia; poster design (photo or paper collage is acceptable); book/music CD cover design (pencil, water colour or gouache paint is acceptable); logo design (pen and ink or rubdown lettering is acceptable); T-shirt design using screen print; advertising design using photography or editorial illustration (hand or digital).
If selected for an interview, applicants must bring a portfolio of their work. Original work is required.
Major Study Program
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Subjects
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Session
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Credit Points
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100-Level
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DESN101
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Introduction to Graphic Design
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Autumn
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6
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DESN102
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Design for Visual Communications
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Spring
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6
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VISA101
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Visual Investigations A
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Autumn
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6
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VISA102
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Visual Investigations B
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Spring
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6
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Plus 12 credit points of theory:
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VISA121
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Introduction to Critical Theory in Art and Design
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Autumn
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6
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VISA122
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Ideas in Practice: Perspectives on Modernism
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Spring
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6
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200-Level
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DESN201
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Publication Design: Printed Media
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Autumn
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6
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DESN202
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Typography, Illustration and Poster Design
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Spring
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6
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DESN211
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Introduction to Web Design
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Autumn
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6
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DESN212
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Advanced Web Design
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Spring
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6
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Plus 12 credit points of theory:
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VISA221
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Theory in practice: Aust. Art, Media & Design in the Global Context
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Autumn
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6
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DESN222
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Design Theory
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Spring
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6
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300-Level
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DESN301
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Commercial Graphic Design Practice A
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Autumn
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6
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DESN302
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Reflective Design Practice
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Spring
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6
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DESN311
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Inclusive Design: Interactive Multimedia
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Autumn
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6
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DESN312
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Advanced Design Project
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Spring
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6
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Plus 12 credit points of theory:
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DESN321
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New Media Theory
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Autumn
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6
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DESN322
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Advanced Graphic Design Theory
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Spring
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6
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Electives
Single degree BCA students must also include 36 credit points of electives in their degree, of which no more than 18 credit points may be at 100 level.
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