*Please note that this course is currently under review and there may be changes for students commencing from Spring Session 2009. Please contact the Faculty for further information.
This double degree program allows students to undertake complementary study in related fields and gives an opportunity to develop generalist business skills in commerce and expertise in marketing.
The Master of Commerce is ideal for those who want to change their career to the commerce sector. Businesses and industries today are looking for graduates who have a broad commerce perspective and this course provides the fundamental skills which will allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.
The Master of Strategic Marketing is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Applicants must have a Bachelor degree from a recognised tertiary institution or equivalent.
Students will undertake 48 credit points (8 subjects) from the Master of Commerce schedule plus a further 36 credit points (6 subjects) from the Master of Strategic Marketing schedule as listed below:
|
|
|
|
MASTER OF STRATEGIC MARKETING
|
Year 2
|
MARK935
|
Marketing Strategy
|
Spring
|
6
|
MGMT930
|
Strategic Human Resource Management
|
Autumn
|
6
|
Plus four (4) subjects selected from the following schedule
|
MARK901
|
Internet Applications for Marketing
|
Spring
|
6
|
MARK917
|
Business to Business Marketing
|
Autumn
|
6
|
MARK920
|
Social Marketing
|
Spring
|
6
|
MARK936
|
Consumer Behaviour
|
Autumn
|
6
|
MARK938
|
Managing Services and Relationship Marketing
|
Spring
|
6
|
MARK940
|
Marketing Communications
|
Autumn
|
6
|
MARK956
|
Creating and Marketing New Products
|
n/o 2009
|
6
|
MARK957
|
International Marketing Strategy
|
Autumn
|
6
|
MARK970
|
Contemporary Issues in Marketing
|
n/o 2009
|
6
|
MARK977
|
Research for Marketing Decisions
|
Spring
|
6
|
MARK995
|
Tourism Marketing
|
Spring
|
6
|
MARK997
|
Retail Marketing Management
|
Autumn
|
6
|
MGMT989
|
Marketing Special Topic
|
Autumn/ Spring
|
6
|
Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
