Population Health and Marketing
UAC Code 757648
The double major requires 66 credit points in the Population Health major and 48 credit points in the Marketing major (plus prerequisite subjects totalling 12 credit points), with an additional 18 credit points of elective subjects to total 144 credit points for the degree.
This double major meets the needs of these students who are interested in working in health promotion with an emphasis on health communication, as well as the development, promotion, management and evaluation of community-based health programs. It may also be relevant to students interested in following a career in health services marketing in the private and public sphere.
The double major is also a first degree for students interested in pursuing Honours and postgraduate research studies in these areas.
Entry Requirements / Assumed Knowledge
Domestic school leavers are assumed to have completed at least 2 units of English at HSC level.
International students are required to have achieved and IELTS score of 6.5 with at least 6.0 in reading, writing, listening and speaking
Alternative pathways exist for mature age domestic students.
Course Program
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100 level
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POP 101
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Population Health - Current Health Issues & and Their Determinants
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Autumn
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6
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BMS 103
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Human Growth Nutrition and Exercise
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Autumn
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6
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MARK101
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Marketing Principles
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Autumn
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6
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POP 103
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Introduction to Health Behaviour Change
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Spring
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6
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COMM121
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Quantitative Methods I
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Spring
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6
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Plus elective subjects to the value of 18 credit points, 6 credit points in Autumn Session and 12 credit points in Spring Session.
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200 level
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POP 201
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Contemporary Population Health Issues
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Autumn
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6
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POP 202
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Promoting Healthy Lifestyles
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Autumn
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6
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POP 203
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Health Policy and Service Structure
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Spring
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6
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POP 204
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Epidemiology
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Spring
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6
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MARK201
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Applied Marketing Research A
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Autumn
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6
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MARK217
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Consumer Behaviour
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Autumn
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6
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MARK202
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Applied Marketing Research B
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Spring
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6
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MARK270
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Services Marketing
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Spring
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6
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300 level
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POP 301
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Project and Program Design, Management and Evaluation
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Autumn
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8
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POP 302
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Analysis and Interpretation of Evidence
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Autumn
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8
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MARK333
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Marketing Communications
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Autumn
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6
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MARK320
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Social Marketing
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Autumn
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6
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POP 332
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Population Health Project B
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Spring
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8
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MARK301
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Internet Applications for Marketing
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Spring
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6
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MARK344
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Marketing Strategy
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Spring
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6
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