2008 Undergraduate Courses
2008 Postgraduate Courses
Public Relations
The public relations major is designed to enable graduates to manage organizational communication with multiple stakeholders. The unique contribution of this major is that it will emphasize social innovation and community engagement alongside commercial imperatives.
The public relations major focuses on communicating with internal and external constituencies and stakeholders, building strategic alliances, flexible networks, a market orientation and a sense of community. It covers a variety of subjects including business communication, public relations concepts, public relations strategies, corporate identity and branding, marketing communications and advertising and public relations campaigns.
It would add value as a double major with marketing, communications and media studies and journalism.
Subjects required for major study
Code |
Subject |
Session |
Credit Points |
Business Communications |
Autumn |
6 | |
Public Relations Concepts |
Autumn |
6 | |
Public Relations Strategy |
Spring |
6 | |
Public Relations Campaigns |
N/A until 2009 |
6 | |
Corporate Identity and Branding |
N/A until 2009 |
6 | |
Managing Across Cultures |
Autumn |
6 | |
Social Marketing |
Spring |
6 | |
Marketing Communications & Advertising |
Autumn |
6 |