Business innovation is a crucial source of competitive advantage and the prime mover of economic growth. The motto for the new economy firm is 'innovate or evaporate' and the guiding rule for government is 'innovate or abdicate'.
The Business Innovation major is designed to enable students to thrive in an ever-changing business environment. To this end, the major combines conceptual frameworks from management and economics in a non-technical and accessible manner. These frameworks provide students with a tools and knowledge base to successfully create and adopt innovations.
Plus 12 credit points, 6 of which must come from 300 level Economic subjects and the other 6 from 200 or 300 level Economics subjects; and
Plus 12 credit points drawn from the subjects below. At least 6 credit points must be from 300 level subjects and the other 6 from 200 or 300 level Management/Marketing subjects.
