UOW
Excellence - Innovation - Diversity
University of Wollongong
Site Search
Advanced Search  
2008 Course Handbook
Skip navigation
2008 Undergraduate Courses
2008 Postgraduate Courses
 
 
 

Marketing

A marketing major provides the skills to generate products and services for which there is a defined customer need and to establish a competitive advantage by effective positioning in the market with reference to product, promotion, pricing and distribution strategies. The marketing major is gear toward problem-solving and decision-making. Sound analytical and communication skills, as well as creative thinking are essential to successful marketing.

In addition to the more established commercial marketing, there is an opportunity to pursue an interest in specialist marketing applications including social marketing and not-for-profit marketing. Students are encouraged to become involved in on-campus groups such as the Marketing Society and gain knowledge of professional practice and establish valuable industry contacts as a student member of the Australian Marketing Institute.

Subjects required for major study

Code

Subjects

Session

Credit Points

MARK201

Applied Marketing Research A

Autumn

6

MARK202

Applied Marketing Research B

Spring

6

MARK217

Consumer Behaviour

Autumn

6

MARK270

Services Marketing

Spring

6

MARK301

Internet Applications for Marketing

Spring

6

MARK333

Marketing Communications & Advertising

Autumn

6

MARK343

International Marketing

Autumn

6

MARK344

Marketing Strategy

Spring

6

 
   

Last reviewed: 10 September, 2007 

 
   
 
University of Wollongong
Wollongong NSW 2522 Australia
UOW Switchboard: +61 2 4221 3555
Prospective Student Enquiries
Australia: 1300 367 869
International:  +61 2 4221 3218  

CRICOS Provider No: 00102E
Privacy, Disclaimer & Copyright Info
Feedback: webmasters@uow.edu.au