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Marketing
(Taught by the Faculty of Commerce)

Major Study

The Marketing major may be taken in the Bachelor of Arts (course code 702) as a second major, provided that the first major is taught by the Faculty of Arts. Aboriginal Studies has the same status as a major taught by Arts.

Students wishing to undertake this major should refer to the course structures of the Bachelor of Commerce. Students are required to take the 8 subjects as set out in the major study (48 credit points) and will also need to satisfy any subject prerequisites of any of these subjects. Students in the Bachelor of Arts are not required to complete the core subjects of the Bachelor of Commerce, nor the Integrated subject which is a requirement of the major in the Bachelor of Commerce.

Subjects required for major study:

Subjects

 

Session

Credit Points

MARK201

Applied Marketing Research A

Autumn

6

MARK202

Applied Marketing Research B

Spring

6

MARK217

Consumer Behaviour

Autumn

6

MARK270

Services Marketing

Spring

6

MARK301

Internet Applications for Marketing

Spring

6

MARK333

Marketing Communications & Advertising

Autumn

6

MARK343

International Marketing

Autumn

6

MARK344

Marketing Strategy

Spring

6

 
   

Last reviewed: 6 November, 2007 

 
   
 
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