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Master of Commerce - Master of Strategic Management and Marketing

Testamur Title of Degree:

Master of Commerce
Master of Strategic Management and Marketing

Abbreviation:

MCom-MStratMgmtMark

Home Faculty:

Commerce

Duration:

2 years or part-time equivalent

Total Credit Points:

84

Delivery Mode:

On Campus

Starting Session(s):

Autumn/Spring

Location:

Wollongong

UOW Course Code:

1583

CRICOS Code:

061858M

Overview

This double degree program allows students to undertake complementary study in related fields and gives them the opportunity to develop generalist business skills in commerce and expertise in both management and marketing.

The Master of Commerce is ideal for those who want to change their career to the commerce sector. Businesses and industries today are looking for graduates who have a broad commerce perspective and this course provides the fundamental skills which allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.

The Master of Strategic Management and Marketing is a cross-discipline degree designed to give students professional knowledge in both areas.

Entry Requirements / Assumed Knowledge

Applicants must have a Bachelor degree from a recognised tertiary institution or equivalent.

Course Program

Students will undertake 48 credit points (8 subjects) from the Master of Commerce schedule (including a specialisation if they wish) plus a further 36 credit points (6 subjects) from the Master of Strategic Management and Marketing schedule as listed below:

Master of Commerce – Year 1

Subjects

Session

Credit Points

ACCY901

Accounting Foundations for Professionals

Autumn/ Spring

6

ECON910

Economics for Accounting Professionals

Autumn/

Spring

6

MARK922

Marketing Management

Autumn/ Spring

6

MGMT910

Strategic Management

Autumn/ Spring

6

No Specialisation

Students must complete the four (4) compulsory subjects above plus four (4) 900 level Commerce subjects (24 credit points)

Finance Specialisation

FIN 921

Managerial Finance

Autumn/

Spring

6

and

FIN 922

Investment Analysis

Autumn

6

Or

FIN 923

Advanced Portfolio Management

Spring

6

Plus any two (2) subjects from the following

FIN 927

Entrepreneurial Finance

Autumn

6

FIN 828

Multinational Finance

Spring

6

FIN 955

International Banking

Spring

6

FIN 987

Special Topics in Finance

Autumn

/Spring

6

Regional Development Specialisation

ECON944

Small Firms and the Economy

No 2008

6

ECON945

Regional Development

No 2008

6

MARK995

Tourism Marketing

Spring

6

Plus one (1) subject from the following

ECON908

Advanced Topics in the Economics of Development

No 2008

6

ECON927

Innovation and Technology in the New Economy

No 2008

6

MGMT940

Innovation and Entrepreneurship

Spring

6

MGMT941

Small Business Management I

Autumn

6

Organisational Innovation Specialisation

MGMT915

Management of Change

Spring

6

MGMT940

Innovation and Entrepreneurship

Spring

6

Plus two (2) subject from the following

MARK956

Creating and Marketing New Products

No 2008

6

MGMT908

Human Resources Development

Autumn

6

MGMT910

Strategic Management

Spring

6

MGMT911

Organisational Behaviour

Spring

6

MGMT920

Organisational Analysis

Autumn

6

MGMT941

Small Business Management I

Autumn

6

MGMT983

Leading Organisations: Politics, Power and Change Agency

No 2008

6

MGMT986

Special Topics A

Autumn/

Spring

6

Electronic Commerce Specialisation

ISIT938

eBusiness Technologies

Autumn

6

MARK901

Internet Applications for Marketing

Spring

6

ECON915

Electronic Commerce and the Economics of Information

Autumn

6

Plus one (1) subject from the following

ACCY936

Management and Information Systems

Autumn

6

MARK938

Managing Services and Relationship Marketing

Spring

6

MGMT915

Management of Change

Autumn

6

MGMT978

Cross Cultural Management

Autumn

6

MGMT954

Special Topic in Marketing A

Autumn/

Spring

6

Or any other 900 level subject approved by the eCommerce Coordinator

Master of Strategic Management and Marketing – Year 2

Core Subjects

MARK935

Marketing Strategy

Spring

6

MARK936

Consumer Behaviour

Autumn

6

MGMT920

Organisational Analysis

Autumn

6

MGMT930

Strategic Human Resource Management

Autumn

6

Plus two (2) subjects selected from the following

MARK901

Internet Applications for Marketing

Spring

6

MARK917

Business to Business Marketing

Autumn

6

MARK920

Social Marketing

Spring

6

MARK938

Managing Services and Relationship Marketing

Spring

6

MARK940

Marketing Communications

Autumn

6

MARK956

Creating and Marketing New Products

No 2008

6

MARK957

International Marketing Strategy

Autumn

6

MARK970

Contemporary Issues in Marketing

No 2008

6

MARK977

Research for Marketing Decisions

Spring

6

MARK995

Tourism Marketing

Spring

6

MGMT908

Human Resource Development

Autumn

6

MGMT911

Organisational Behaviour

Spring

6

MGMT915

Management of Change

Spring

6

MGMT940

Innovation and Entrepreneurship

Spring

6

MGMT941

Small Business Management I

Autumn

6

MGMT946

Personal Learning: The Reflective Manager

No 2008

6

MGMT949

Performance Management

Spring

6

MGMT963

Management of Occupational Health and Safety

Spring

6

MGMT969

Job Analysis, Recruitment &Selection

Autumn

6

MGMT975

Negotiation, Advocacy and Bargaining

No 2008

6

MGMT978

Cross Cultural Management

Autumn

6

MGMT983

Leading Organisations: Politics, Power and Change

No 2008

6

 
   

Last reviewed: 11 August, 2008 

 
   
 
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