Graduate Diploma in Marketing
Testamur Title of Degree:
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Graduate Diploma in Marketing
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Abbreviation:
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GDipMark
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Home Faculty:
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Commerce
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Duration:
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1 year or part-time equivalent
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Total Credit Points:
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48
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Delivery Mode:
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On Campus
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Starting Session(s):
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Autumn/Spring
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Location:
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Wollongong
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UOW Course Code:
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1502
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CRICOS Code:
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052926A
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Overview
This program is designed for students from disciplines other than Commerce to enable them to gain a qualification in marketing.
Entry Requirements / Assumed Knowledge
Applicants will be eligible for entry to this Diploma on the basis of a Bachelors degree (or equivalent), received from a recognised tertiary institution. Applicants without a degree will be considered with other professional or academic qualifications (minimum duration two years) from a recognised tertiary institution plus relevant supervisory or managerial work experience of at least 3 years full-time in a marketing role.
The English language entry criteria will be as per the UOW website.
Credit Towards Other Courses
On completion of the Graduate Diploma in Marketing, students who achieve an average mark of at least 55% will be eligible to articulate into the Master of Strategic Marketing, or the Master of Strategic Management and Marketing which can be completed with a further four (4) 900-level subjects. Graduate Diploma candidates who enrol into a Masters program may not enrol in subjects they have already completed in the Graduate Diploma course.
Course Requirements
The Diploma will consist of eight (8) 900-level subjects, to be taken from a prescribed schedule. Two of these will be core subjects, and the others will be electives.
Course Program
Candidates will be required to take two (2) compulsory subjects as follows:
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Subjects
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Session
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Credit Points
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MARK922
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Marketing Management
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Autumn
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6
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MGMT930
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Strategic Human Resource Management
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Autumn
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6
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Plus candidates can select six further subjects from the following schedule, subject to availability and demand, and subject to the approval of the Head of Discipline.
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Subjects
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Session
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Credit Points
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MARK901
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Marketing on the Internet
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Spring
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6
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MARK917
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Business to Business Marketing
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Autumn
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6
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MARK920
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Social Marketing
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Spring
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6
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MARK936
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Consumer Behaviour
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Autumn
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6
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MARK938
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Managing Services and Relationship Marketing
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Spring
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6
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MARK940
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Marketing Communications
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Autumn
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6
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MARK956
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Creating and Marketing New Products
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n/0 2007
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6
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MARK957
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International Marketing Strategy
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Autumn
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6
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MARK970
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Contemporary Issues in Marketing
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n/o 2007
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6
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MARK977
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Research for Marketing Decisions
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n/o 2007
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6
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MARK995
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Tourism Marketing
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Spring
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6
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MARK997
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Retail Marketing Decisions
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Autumn
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6
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MARK989
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Marketing Special Topic
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Autumn/Spring
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12
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