Graduate Diploma in Marketing

Testamur Title of Degree:	Graduate Diploma in Marketing
Abbreviation:	GDipMark
Home Faculty:	Commerce
Duration:	1 year or part-time equivalent
Total Credit Points:	48
Delivery Mode:	On Campus
Starting Session(s):	Autumn/Spring
Location:	Wollongong
UOW Course Code:	1502
CRICOS Code:	052926A

Overview

This program is designed for students from disciplines other than Commerce to enable them to gain a qualification in marketing.

Entry Requirements / Assumed Knowledge

Applicants will be eligible for entry to this Diploma on the basis of a Bachelors degree (or equivalent), received from a recognised tertiary institution. Applicants without a degree will be considered with other professional or academic qualifications (minimum duration two years) from a recognised tertiary institution plus relevant supervisory or managerial work experience of at least 3 years full-time in a marketing role.

The English language entry criteria will be as per the UOW website.

Credit Towards Other Courses

On completion of the Graduate Diploma in Marketing, students who achieve an average mark of at least 55% will be eligible to articulate into the Master of Strategic Marketing, or the Master of Strategic Management and Marketing which can be completed with a further four (4) 900-level subjects. Graduate Diploma candidates who enrol into a Masters program may not enrol in subjects they have already completed in the Graduate Diploma course.

Course Requirements

The Diploma will consist of eight (8) 900-level subjects, to be taken from a prescribed schedule. Two of these will be core subjects, and the others will be electives.

Course Program

Candidates will be required to take two (2) compulsory subjects as follows:

Subjects		Session	Credit Points
MARK922	Marketing Management	Autumn	6
MGMT930	Strategic Human Resource Management	Autumn	6

Plus candidates can select six further subjects from the following schedule, subject to availability and demand, and subject to the approval of the Head of Discipline.

Subjects		Session	Credit Points
MARK901	Marketing on the Internet	Spring	6
MARK917	Business to Business Marketing	Autumn	6
MARK920	Social Marketing	Spring	6
MARK936	Consumer Behaviour	Autumn	6
MARK938	Managing Services and Relationship Marketing	Spring	6
MARK940	Marketing Communications	Autumn	6
MARK956	Creating and Marketing New Products	n/0 2007	6
MARK957	International Marketing Strategy	Autumn	6
MARK970	Contemporary Issues in Marketing	n/o 2007	6
MARK977	Research for Marketing Decisions	n/o 2007	6
MARK995	Tourism Marketing	Spring	6
MARK997	Retail Marketing Decisions	Autumn	6
MARK989	Marketing Special Topic	Autumn/Spring	12