The Master of Marketing (Research) provides graduates with the opportunity to undertake further in-depth study in marketing, in preparation for a professional career as a marketing expert.
Entry Requirements / Assumed Knowledge
This program is primarily a research program for those who have completed an Honours Bachelor degree in the Faculty of Commerce at a standard of Class II, Division 2 or higher, or an equivalent degree. Candidates who have completed a Masters program may be admitted. Honours and Masters candidates may be awarded advanced standing of up to 24 credit points for the coursework component of the program on the basis of previous research-related subjects. Candidates who hold a Bachelor of Commerce degree at credit level or above may be admitted to the program after an appropriate program of preliminary study prescribed by the Head of School.
Course Requirements
The Master of Marketing (Research) is a 72-credit point program, comprising 24-credit points of coursework and a 48-credit point thesis. Candidates will be expected to undertake the following subjects.
