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Bachelor of Communication & Media Studies (Advertising and Marketing)
This major will provide students with an understanding of
markets, and how these may be reached by manipulating the
“marketing mix”, the core elements of marketing
practice. A focus on the psychology of consumers as decision-makers
provides a foundation for the management of the “marketing
communication mix”, the various channels through which
goods and services are promoted and advertised in the marketplace.
The subjects in the stream cover the theory and practice of
marketing in both national and international contexts.
These subjects are taught by the Faculty of Commerce.
Major Study
The Advertising and Marketing major is made up of the 56
credit point core and all the following compulsory subjects
in the Advertising and Marketing stream:
| Subjects |
|
Credit Points |
| 100-level |
| MGMT110* |
Introduction to Management and Employment
Relations |
6 |
| MARK101* |
Introduction to Marketing |
6 |
| 200-level |
| MARK217 |
Consumer Behaviour |
6 |
| MARK270 |
Services Marketing |
6 |
| 300-level |
| MARK333 |
Marketing Communications |
6 |
| MARK343 |
International Marketing |
6 |
Notes: Students undertaking the Bachelor of Communication and Media/ Bachelor of Commerce who are taking Marketing as their major in the Commerce component of the degree cannot take the Advertising and Marketing specialisation in the BCM component.
*Students undertaking the Bachelor of Communication and Media/ Bachelor of Commerce and who find that these subjects are prescribed in the core of their Commerce degree should consult the School of Management and Marketing for appropriate replacement subjects, and have these subjects approved by the Head of the School of Social Sciences, Media and communication in the Faculty of Arts.
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