Graphic Design & New Media

UAC Code: 754602

This major combines theory and laboratory production components. Students are introduced to a range of graphic and digital imaging techniques and practices across a number of conceptual and industry contexts including graphic design, web and interactive multimedia design. The major encourages an interdisciplinary approach to the study and practice of creative print and screen-based design. Student work is shown throughout the year in one of five gallery spaces in the Faculty.

The first year of the course covers both an introduction to graphic design and to theories of visual and graphic arts. Students are encouraged to carry out research on historical and contemporary designers and cultural trends, then experiment with a range of production techniques, computer software and hardware skills and creative solutions. Students gain a solid grounding in visual art methods of drawing and constructing images, both analogue and digital. Throughout the second year, specific subjects in typography, campaign graphics and editorial design, web design and design theory are introduced to the course. Students will be more independent in their motivations and research focus. Increasingly, student projects are concerned with real clients and job briefs. Theory and production subjects run in parallel throughout the year. In year three, advanced design theory and production subjects introduce the student to professional practice methods and techniques. The emphasis is on developing a range of critical and practical skills in the rapidly expanding fields of graphic and digital design. Interactive multimedia and new media theory form a focus for end of degree students. Major projects are developed for real clients. An end of year exhibition of final session work is held in one or more of the Faculty galleries. An on-line gallery is also available for students to show their work.

Specific Entry Requirements

Applicants are asked to submit a set of six photographs or prints that show examples of approaches to at least three of the following design categories: web page design, interactive multimedia, poster design (photo or paper collage is acceptable), book/music CD cover design (pencil, water colour or gouache paint is acceptable), logo design (pen and ink or rubdown lettering is acceptable), T-shirt design using screen print, advertising design using photography or editorial illustration (hand or digital). If selected for an interview, applicants must bring a full portfolio of their work - original work is required.

Major Study Program

Electives

Single degree BCA students must also include 36 credit points of electives in their degree, of which no more than 18 credit points should be at 100 level. Electives may be selected from the general schedule and might include CREA102 and CREA202.