Marketing
COURSES OFFERED
- Doctor of Philosophy
- Master of Marketing - Research
- Master of Strategic Marketing
- Graduate Diploma of Commerce (Marketing)
- Graduate Certificate
in Marketing
CURRENT RESEARCH AREAS
The following areas of research are available to candidates
undertaking research degrees.
- Advertising
- Consumer Behaviour
- Customer Satisfaction
- International Marketing
- Internet Marketing
- Marketing Communication
- Marketing Research
- New Products Marketing
- Professional Services Marketing
- Relationship Marketing
- Strategic Planning and Marketing
- Sales Management
- Services Marketing
- Supply Chain Management
1. DOCTOR OF PHILOSOPHY
Candidates with demonstrated research potential, exhibited
usually by a Bachelor Honours, Masters by Research degree
or other Masters degree that includes a research project,
can apply to take a Doctor of Philosophy in the Department
of Marketing. Full-time study of three years, or the part-time
equivalent, is normally required. Candidates will be expected
to work under supervision on research projects related to
their thesis area and may be required to complete coursework
classes in order to acquire theory and develop methodological
skills necessary for their doctoral research. Candidates for
this degree enrol in the subject MARK991
Major Thesis.
2. MASTER OF MARKETING - RESEARCH
The Master of Marketing - Research is a 72 credit point
degree, comprising 24 credit points of coursework and a 48
credit point thesis. Candidates will be expected to undertake:
- MARK977
Research for Marketing Decisions or another research-oriented
subject approved by the Department,
- Three 6cp 900 level marketing subjects as approved by
the Head of Department.
- MARK991
Major Thesis (48 credit points)
A candidate may not include for this degree subjects similar
in content to subjects covered in a previous degree course.
Candidates who have completed the requirements for the award
of Bachelor of Commerce (Honours) in the Faculty of Commerce
at a standard Class II, Division 2 or higher, or an equivalent
degree, with appropriate research training, may be given advanced
standing up to 24 cp for the coursework component of this
degree.
This degree is primarily a research degree for those who
have completed a Bachelors Honours degree in the Faculty of
Commerce at a standard of Class II, Division 2 or higher,
or an equivalent degree. Candidates who have completed a Masters
degree may be admitted to the program. Honours and Masters
candidates may be awarded advanced standing of up to 24 cp
for the coursework component of the degree on the basis of
previous research related subjects.
Candidates who hold a Bachelor of Commerce degree at a credit
level or above may be admitted to the program.
3. MASTER OF STRATEGIC MARKETING
The purpose of this degree is to provide graduate students,
who have completed a Bachelor of Commerce, BBus degree or equivalent,
normally at a credit average level or above, with the opportunity
of further in-depth study of advanced topics in Marketing.
The degree of 48 credit points may be studied full-time over
one year, or may be studied part-time.
Candidates who do not have a Bachelor of Commerce or BBus but
have successfully completed Marketing/Commerce subjects to second
year level in their undergraduate degree, which must normally
have been completed at a level of credit average or higher,
may be permitted to study for the degree provided they first
pass a program of 24 points of 200 or 300 or 900-level "Commerce"
subjects approved by the Postgraduate Coordinator or Head of
Department. Thus the total credit points required for these
candidates is 72.
Candidates who have successfully completed the Master of
International Business may apply to enrol in the Master of
Strategic Marketing. MIB candidates who have successfully
completed TBS982 and two (2) Marketing 900 level subjects
as electives in their MIB, will receive advanced standing
of 18 credit points towards a 48 credit point Master of Strategic
Marketing.
Program Of Study
Subjects to be taken from the following list after discussion
and approval from the Postgraduate Coordinator.
| MARK901 |
Marketing on the Internet |
6 |
| MARK917 |
Business to Business Marketing |
6 |
| MARK922 |
Marketing Management |
6 |
| MARK935 |
Marketing Strategy |
6 |
| MARK936 |
Consumer Behaviour |
6 |
| MARK937 |
Relationship Marketing |
6 |
| MARK938 |
Managing Services Marketing |
6 |
| MARK939 |
Contemporary Issues in International Marketing |
6 |
| MARK940 |
Advertising and Promotions Strategy |
6 |
| MARK956 |
New Product Marketing |
6 |
| MARK957 |
International Marketing Strategy |
6 |
| MARK959 |
Sales Management |
6 |
| MARK970 |
Contemporary Issues in Marketing |
6 |
| MARK977 |
Research for Marketing Decisions |
6 |
| MARK997 |
Retail Marketing Management |
6 |
4. GRADUATE DIPLOMA IN COMMERCE (MARKETING)
Entrants to this degree should hold a three year Bachelor's
degree or equivalent from a recognised University or tertiary
institution. Applicants holding other acceptable academic or
professional qualifications (such as TAFE qualifications) with
relevant work experience of at least three years may be admitted.
Applicants withour a qualification, but with substantial (a
minimum of five years) relevant work experience may also be
admitted.
On successful completion of this Graduate Diploma, students
will be eligible to apply for the Master of Strategic Marketing
degree or the Master of Business Administration (MBA) degree.
Graduate Diploma candidates who progress to the MSM will
receive advanced standing of up to four (4) 900 level marketing
subjects completed in the Graduate Diploma, and be required
to successfully complete a further four (4), marketing subjects
at 900 level, according to MSM program of study. Graduate
Diploma candidates who enrol in a MSM program may not enrol
in subjects they have already completed in the Graduate Diploma
course for the Masters degree.
Program of Study
Subjects totaling 48 credit points to be taken from the following
list after discussion and approval from the Postgraduate Coordinator:
| MARK217 |
Consumer Behaviour |
6 |
| MARK239 |
Information for Marketing Decisions |
6 |
| MARK319 |
Applied Marketing Research |
6 |
| MARK333 |
Advertising & Promotions Strategy |
6 |
| MARK343 |
International Marketing |
6 |
| MARK397 |
Retail Marketing Management |
6 |
| MARK901 |
Marketing on the Internet |
6 |
| MARK917 |
Business to Business Marketing |
6 |
| MARK922 |
Marketing Management |
6 |
| MARK935 |
Marketing Strategy |
6 |
| MARK936 |
Consumer Behaviour |
6 |
| MARK937 |
Relationship Marketing |
6 |
| MARK938 |
Managing Services Marketing |
6 |
| MARK939 |
Contemporary Issues in International Marketing |
6 |
| MARK940 |
Advertising and Promotions Strategy |
6 |
| MARK956 |
New Product Marketing |
6 |
| MARK959 |
Sales Management |
6 |
| MARK970 |
Contemporary Issues in Marketing |
6 |
| MARK997 |
Retail Marketing Management |
6 |
MARK922
must be taken in the first session; pre-requisites for the
undergraduate-level subjects will then be waived.
Note: Some subjects have pre-requisites. Check subject descriptions
for details
|
