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Marketing
Please consult the UOW
Course Handbook for subject availability & updates
IN ADDITION TO THE CORE
SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE
MAJOR IN MARKETING:
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MARK217
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Consumer Behaviour
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6
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MARK239
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Information for Marketing Decisions
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6
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MARK270
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Services Marketing
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6
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MARK301
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Marketing on the Internet
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6
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MARK319
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Applied Marketing Research
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6
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MARK333
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Advertising and Promotions Strategy
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6
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Major Study in the Bachelor of Arts
The Marketing major may be taken in the Bachelor of Arts (course
code 702) as a second major, provided that the first major
is taught by the Faculty of Arts. Aboriginal Studies has the
same status as a major taught by Arts.
Students are required to take the 8 subjects as set out in
the Major Study (48 credit points) and will also need to satisfy
any subject prerequisites of any of these subjects. Students
in the Bachelor of Arts are not required to complete the core
subjects of the Bachelor of Commerce, nor the Integrated subject
which is a requirement of the major in the Bachelor of Commerce.
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