Advertising and Marketing

This major will provide students with an understanding of markets, and how these may be reached by manipulating the “marketing mix”, the core elements of marketing practice. A focus on the psychology of consumers as decision-makers provides a foundation for the management of the “marketing communication mix”, the various channels through which goods and services are promoted and advertised in the marketplace. The subjects in the stream cover the theory and practice of marketing in both national and international contexts.

These subjects are taught by the Faculty of Commerce.

Major Study

The Advertising and Marketing major is made up of the 56 credit point core and all the following compulsory subjects in the Advertising and Marketing stream: