Major C-37 Management & Marketing

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED MAJOR IN MANAGEMENT AND MARKETING:

ACCY102	Accounting IB	6
LAW100	Law in Society	6

FIN221

Business Finance I

6

Plus

MGMT102	Business Communications	6
MGMT201	Organisational Behaviour	6
MARK217	Consumer Behaviour	6
MGMT218	Competitive Analysis	6
MARK239	Information for Marketing Decisions	6
MARK270	Services Marketing	6
MGMT314	Strategic Management	6
MARK319	Applied Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK344	Marketing Strategy	6
MGMT398	Human Resource Management	6

Plus two of the following

MARK240	Marketing and Consumer Behaviour in East and South-East Asia	6
MARK301	Marketing on the Internet	6
MARK317	Business to Business Marketing	6
MARK343	International Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK395	Tourism Marketing	6
MARK397	Retail Marketing Management	6

Plus three of the following

MGMT215	Small Business Management	6
MGMT216	Operations Management	6
MGMT220	Organisational Studies	6
MGMT321	Occupational Health and Safety Management	6
MGMT322	Training and Development	6
MGMT332	Enterprise and Innovation	6
MGMT350	Total Quality Management	6
MGMT351	Business Ethics	6
MGMT389	International Business Management	6