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Major C-48 Marketing & Industrial Relations

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED MAJOR IN MARKETING AND INDUSTRIAL RELATIONS:

COMM100

Introduction to Employment Relations

6

ECON101

Macroeconomic Essentials for Business

6

LAW100

Law in Society

6

MARK217

Consumer Behaviour

6

MARK239

Information for Marketing Decisions

6

MARK270

Services Marketing

6

MARK319

Applied Marketing Research

6

MARK333

Advertising and Promotion Strategy

6

MARK344

Marketing Strategy

6

Plus one of the following  

MGMT140

Industrial Relations B: Wage Determination

6

MGMT240

Industrial Relations B: Wage Determination

8

Plus one of the following  

MGMT142

Industrial Relations A

6

MGMT242

Industrial Relations A

8

Plus two of the following

MARK240

Marketing and Consumer Behaviour in East and South-East Asia

6

MARK301

Marketing on the Internet

6

MARK317

Business to Business Marketing

6

MARK343

International Marketing

6

MARK356

New Product Marketing

6

MARK359

Sales Management

6

MARK395 Tourism Marketing 6

MARK397

Retail Marketing Management

6

Plus three of the following

ECON308

Labour Economics

8

MGMT340

Comparative Studies in Industrial Relations

8

MGMT341

International and Comparative Employment Relations

8

MGMT348

Employers and Industrial Relations

8

MGMT352

Negotiationm, Advocacy and Bargaining

8

 Plus at least one of the following

LAW330

Law of Employment

6

LAW332

Labour Relations Law

6

LAW335

Anti-Discrimination Law

6

MGMT398

Human Resource Management

6

 

 
 
 

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